🏅Wiseboard achievements 

● 51 transformation projects launched across delivery, marketing, strategy, and more● Launched Growth Office with first companies ready to benefit from our outcome-based model● Acquired 4 big and famous logos in our client portfolio● Closed larger engagements (from small advisory deals to €30–50k projects, including a €100k deal)
Let’s get to it.

📧 The hardest newsletter I've written (but the most important one)

The last newsletter of the year is always the hardest one to write. Because this is the moment to stop and reflect. 

In 2025, our work broke down roughly like this:~30% Delivery & Operations transformations~30% Marketing & Growth systems~20% Business Strategy & Development
The rest: adjacent initiatives supporting core change
At the same time, we did two big things for Wiseboard:● Launched transformation programs (AI Practice Rollout; Organic Growth Program; M&A Ready Accelerator).● Rebuilt Wiseboard itself (from transactional advisory to end-to-end transformation partnerships).
So, what follows is what did work for our clients.

📋 My high-level observations across companies

Here are the four biggest takeaways from 2025:

Everything below fits into one of these truths.
Where transformations actually happened in 2025
Below is a categorized view of where we saw the most impact and what worked inside each area.
Delivery & Operations (The most underestimated growth lever of 2025)
Delivery proved to be the hidden bottleneck in far more companies than most founders ever expected.
Common symptoms:● The CEO acting as the Head of Delivery● Sales closing deals that delivery can't execute● No single owner for margins, quality, and capacity● Capacity planning done “by feel”
What worked:● One accountable owner for delivery outcomes and revenue management● Capacity planning directly tied to sales commitments● Transparent delivery metrics: load, margins, quality, risks● Alignment between pre-sales promises and delivery reality
When delivery became predictable and owned, companies improved margins. 
Case in point → Delivery transformation (with Den Rudenko)
After redefining delivery ownership, rebuilding SDLC, and aligning pre-sales with delivery reality, the company removed the CEO from day-to-day operations. Delivery stabilized, margins improved, and growth stopped breaking the system every time sales accelerated.

Marketing & Growth Systems(Where most companies burned time and budget)
Common symptoms:● Content for the sake of content● Random campaigns across SEO, LinkedIn, outbound, paid● “Let’s post more” instead of “why should buyers care”
What worked:● Rebuilding websites and messaging around ICP ● Market research → hypothesis testing → repeatable demand engines● Websites and content built around buyer intent● Fewer channels, executed deeper and over a longer horizon
Case in point → SEO reset (with Eugene Zatiychuk)
After rebuilding SEO around buyer intent and bottom-of-funnel pages, organic traffic started generating qualified leads even without link building.

Business Strategy & Development(In most companies, strategy isn’t broken. Execution is)
Common symptoms:● Strong strategy decks with no execution owner● Too many priorities running in parallel● CEO acting as the only system integrator● Teams not sure how the strategy translates into their daily work
What worked:● One accountable owner for turning strategy into execution● Hard sequencing: what not to do this quarter● Strategy grounded in delivery and sales reality● People systems (roles, competencies, account management) aligned with business goals
Case in point → Competency & structure (Deveit with Olga Semenyuk )
By formalizing competencies, expectations, and growth paths, the company aligned people development with business strategy, enabling higher rates and more predictable scaling.

Case in point → Account management structure (Artkai with Anna Zherdel)

By building an enterprise-level account management framework with clear processes, RACI matrices, and ADPs, Artkai transformed its AM function from reactive to strategic, identifying 10 new upsell opportunities and securing 40% of its revenue.

📺 Wiseboard Online Talks

What we talked about
● Why Deals Fail: The top people, culture, and operational risks to watch for.● Synergy Mapping & The First 30 Days: How to activate value quickly and manage expectations on both sides.● Integration Blueprint: What to centralize, what to keep autonomous, and how to build a structure that actually works.

What we talked about:
● How war and market shifts changed valuation methods● What builds (or destroys) investor confidence● Practical steps to increase your company’s value and become investment-ready

What we talked about
● Technical presale for AI projects: How to avoid common mistakes and increase the win rate ● How proposal creation has evolved with AI coding tools● Red flags that kill AI projects before they start● Why most companies get technical scoping completely wrong● The real cost of misaligned sales and tech teams