🏅Wiseboard achievements 

● Launched Growth Potential Estimation Framework● Published a Partnership Channel Playbook● I became a Fractional Chief Growth Officer / CRO for select Wiseboard clients● +5 new advising projects: Growth Potential Estimation Analysis, Organic Growth, and Delivery & PMO tracks● +2 new advisors joined. Our pool now totals 299 expert advisors.
Let’s get to it.

⏱️ 20-second diagnostic 

Most IT companies spend thousands every month trying to add more revenue via more clients, more leads, more traffic, and more activity.

But here’s the uncomfortable truth: you might be losing more money inside your business than you’re gaining from outside.

And you may not see it.

Before we go deeper, take this 20-second diagnostic:

Answer yes or no:

Where does your revenue quietly leak?
Most IT companies spend thousands chasing new clients, while millions quietly leak through gaps inside the business.

These leaks hide in Delivery, Account Management, Marketing, Finance, and other business functions, where performance isn’t measured, and gaps multiply.

The leaks are hidden in:
● Delivery inefficiencies● Poor account management● Marketing inconsistencies● Finance blind spots

You don’t notice them, but together they drain hundreds of thousands over a year.

The common reaction is to pour in more water. Hire more marketers. Spend more on SEO. Add new salespeople. Increase outreach.

But if the bucket is leaking, pouring more in won’t fix anything.

8 out of 10 companies are earning only 50% of what they could be making

Most companies I talk to don’t need more clients. They need to stop losing the money they already earn.

Across 60+ IT businesses we partnered with, I discovered the same pattern:
● 30–50% unrealized growth potential is sitting inside the company.● 8 out of 10 companies operate at only half of their actual capacity.● And none of them knows where the losses come from.

The first step to change that is to calculate your internal losses.

Calculate your revenue potential in 3 steps
It takes less than 10 minutes to run your own check.

Step 1: Start with the benchmarks
At Wiseboard, we use a benchmark system validated across 60+ IT transformations to show founders exactly how much money is leaking inside:

Tip: Use this table to compare your company's results against industry benchmarks and identify where to focus first.

For example, if billability is stuck at 65% vs. the 75–85% benchmark, that’s the equivalent of 8–12 full salaries lost every month.

The next step is to understand why these leaks happen.

Step 2: Run the Delivery & PMO maturity self-check
We use an 13-dimensional scorecard to diagnose the root cause behind the financial gaps. Rate each area 1 to 5:

Tip: Score each delivery area (1-5), multiply by its weight, then sum up to get your total Delivery & PMO maturity score.

Here’s the short logic:
● 1–2 (Initial/Emerging): chaos, high rework, unpredictable margins● 3 (Established): standards exist, but not everywhere● 4–5 (Managed/Optimized): predictable, measurable, scalable
Step 3: Convert gaps into revenue
Once you combine your benchmark gaps with your maturity score, you can calculate:
● How much revenue isn’t captured● How much margin is lost● How much payroll you burn● Which fixes unlock the highest ROI fastest
This is the method we use in every Growth Office engagement: benchmarks → maturity → dollar impact → priority list.
Here’s how we did it for one of our clients for all the 13 business functions: 

Example of a company's total untapped growth potential $2.4M.

It’s eye-opening (and often painful), but once you see the numbers, you finally know where to act.

The solution: fix the foundation before you hunt for new leads.
If your internal leaks go unnoticed, at some point, your business won't be able to grow even if you solve the problem of predictable lead generation.

The only way forward:● Identify exactly where the gaps are.● Measure them.● Fix them before you scale.

At Wiseboard, we evaluate 13 core business functions that determine a company’s growth potential, quantified in the actual dollars they could be making if those functions worked properly. 

Example: 13 business pillars analysed and scored. Each shows current maturity, potential revenue impact, and priority ranking.

But what does “fixing the leaks” look like in practice? Here are 3 examples from companies we’ve either worked with or closely followed when they solved these issues.
1. Account Management: revenue sitting in existing clients
Artkai, a 100+ person IT company, came to us with a stable delivery but unpredictable revenue growth. The leak was in account management.
What we fixed:● Built a 9-step AM process● Created growth plans for strategic clients● Set up regular QBRs and ownership responsibilities
Result: 10 upsell opportunities without adding a single new client. The revenue was already there, just unmanaged.
2. Resource Management: when spreadsheets cost you $40–50K/month
Yalantis was losing $40–50K every month because projects, staffing, and budgets were managed in disconnected spreadsheets. 
What Yalantis did:● Identified the root cause: 10+ spreadsheets and 5 siloed tools covering only 20% of their resource‐planning needs. ● Measured the cost: admin work, bench time, and planning errors● Built an internal ERP that connected resource planning, availability, utilization, and profitability
Result: Margins increased by 15–20%, and they stopped losing $40–50K/month due to inefficiency. Again, no new clients needed.
3. Sales: proper structure unlocked +20% in revenue
NetHunt CRM was struggling with role overlap between sales and support, unclear ownership, and a lack of a customer success structure.
What we did:● Redesigned the entire sales structure● Built qualification criteria and sales playbooks● Launched a data-driven outbound channel● Introduced customer success processes
Result: Revenue grew by 20%, half of all MQLs turned into SQLs, 60% of deals closed, and NRR passed 100%+. All from internal system improvements.
The pattern behind every case: the money was already there
If you look at all these stories, they have one thing in common: each company had hidden gaps it couldn’t see. 
And once those gaps were identified, measured, and prioritized, growth followed naturally. 

📺 Wiseboard Online Talks

What we talked about
● Technical presale for AI projects: How to avoid common mistakes and increase the win rate ● How proposal creation has evolved with AI coding tools● Red flags that kill AI projects before they start● Why most companies get technical scoping completely wrong● The real cost of misaligned sales and tech teams

What we talked about
● How to research, adopt, and package AI solutions that actually deliver value● 4 practical strategies for adopting AI across your company operations● Creating proof-of-concept demos for clients while boosting internal efficiency● and more

What we talked about:
● How war and market shifts changed valuation methods● What builds (or destroys) investor confidence● Practical steps to increase your company’s value and become investment-ready