About the Talk

You know the world has changed. AI is everywhere. And you feel the pressure to do something about it, and do it fast.
It’s not Pokémon Go. It’s not even Web3. It won’t just hype and fade.
But if someone asks, “Where do you see your company in five years?” you’d rather change the subject. Because the truth is, you’re not sure.In this strategic session, positioning expert Kateryna Abrosymova, who's helped dozens of software development companies figure out their positioning and content strategies, will talk about how to position your company for AI. You'll learn how to avoid “me-too” AI services and position your company in the new market.
On the webinar you will discover:● Where the entry barrier for AI is lowest● 5 positioning strategies and the trade-offs of each path● Examples of companies well-positioned for AI● Positioning ideas to inspire your next strategy session● A practical framework to define your unique AI value in the market● Narrow focus doesn’t mean industry lock-in● What to do if you're afraid of picking the wrong or losing a broader market

This webinar is perfect for:● Tech company founders struggling to explain what makes them different● Business development leaders who lose deals because prospects don't understand the value of their offers● CMOs, VPs of Marketing tired of generic "we do AI" messaging● Head of Sales, VP Sales
P.S. Write down your issue in the registration form, and we will discuss it live with the guest.

About the Speaker