AI operating system · Marketing and communication
Marketing that ships more in less time, with the quality you sign off
Content, campaigns, creative and analysis run through AI with an owner, a policy and a measured result, inside the tools your marketing team already uses.
Use cases
Where we start in marketing
The cases below are the usual first candidates; the bootcamp picks yours by gain and data readiness.
- Content production: Briefs, drafts, adaptations per channel and language, with a review step that keeps the brand voice.
- Creative: Campaign ideas, visuals and video variants produced in hours and tested against each other, released by the brand owner.
- Campaign analysis: Performance read across channels, anomalies flagged, next-step suggestions drafted for the team.
- Audience and research: Segments, personas and competitor moves summarized from your own data and the open web.
- Communication: Customer communication, PR drafts and internal updates written from the same source of truth and approved by the person who signs them.
What we measure
The metrics agreed before the first pilot
Each pilot starts with a baseline; what we publish as a gain is what the pilot measured.
- Time from brief to published piece
- Pieces and variants shipped per month
- Click-through and conversion per campaign
- Cost per lead and cost per piece
- Share of work passing review on the first pass
The path
Five phases, on your own data
Every phase runs with the people who own the function; nothing leaves your perimeter without a rule.
Phase
What happens
Pre-brief
One week: brand book, channel data and the content backlog in scope.
Bootcamp: why and where
Two days with the marketing leads: where AI pays off in content, creative and analysis, and in what order.
Use-case labs
Four to six weeks on your own campaigns and assets: the cases that matter, tested.
Pilot sprint
Six to eight weeks: two to four pilots inside your content and campaign tools, with a measured result.
Scale and governance
Two weeks: the rollout plan, the brand-voice and data policy, the approved tools, the owner.
What the function keeps
An operating system, with an owner
We install
What it gives you
AI capability map and roadmap
Where, how and in what order, for 3, 6 and 12 months.
Operating cadence
A weekly pilot review and a monthly review of the function's AI metrics, each with an owner.
Roles and ownership
A named owner of AI in the function, champions in the team, and who signs off what before it reaches a customer, a candidate or a number.
Playbooks and prompts
The working cases documented so the next person runs them the same way.
Governance and guardrails
A usage policy, approved tools, data rules, human validation where the output needs it, a risk register.
KPI set and dashboard
Adoption, time saved, quality and cost per use case, on a dashboard in your own tools, reviewed monthly.
Trained people
The team runs the working cases without us by the end of the rollout.
Formats
Where to start
AI self-check
See whether AI in your functions has an owner, a policy and a measured result, with the first moves by email within a day.Free, inside the maturity assessment
Learn moreAI operating system for marketing
Install AI in marketing with owners, guardrails and a measured first pilot.Fixed fee. Request a quote
Request a quoteBootcamp for marketing
Two days with the marketing leads: the use-case shortlist and the first pilot plan.Fixed fee. Request a quote
Request a quoteFAQ
Questions leaders ask first
The brand voice, examples and banned phrases go into the playbook first; every piece passes the review step the owner sets before it is published.
Find where AI pays off in marketing first
A discovery call about your processes, your data and the first pilot.
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