Value Proposition ClarityPlaybook

A practical 15-page guide with tested frameworks, examples, and templates to clarify who you serve, what problems you solve, and what outcomes you deliver.

This playbook helps you articulate your value proposition in concrete, outcome-focused language, so prospects instantly grasp why you are different and why they should choose you.
With editable Figma templates and step-by-step checklists, you can align leadership, marketing, sales, and delivery — and validate that your message actually lands with your ideal customers.

Based on 20+ works with B2B tech companies, 50-500 headcount.

Complimentary 15-page PDF with frameworks, examples, and Figma templates. Fill in the form to get instant access.

What You Get

● Value Proposition Canvas - Map your customers' jobs, pains, and gains against your offerings to see where you truly create value and where your offer is still generic.

● Messaging Checklist - A 10-point audit to verify your communication is easy to read, specific, and outcome-focused.

● Use Case Library Template - Document real scenarios, symptoms, interventions, and results so prospects see themselves in your stories.

● Clarity Scorecard - Test whether clients and partners can clearly explain who you help, what problem you solve, and what results you deliver.

Plus, you get editable Figma templates for every framework, so your team can quickly adapt them to your own business and reuse them across projects, pitches, and campaigns.

Who this is for

This playbook is designed for teams in B2B tech and IT services who need a clearer, more consistent value story across functions, including:

● Founders and CEOs of growing IT services and custom software companies  

● Heads of Sales, Revenue, or Business Development  

● Marketing and Demand Generation leaders  

● Presales and Account Management teams working on complex deals

Use it when you’re refining your positioning, preparing for a website or deck update, or trying to improve win rates on strategic opportunities.

How to Use This Playbook

3-step flow

1. Download and share with your core teamSend the PDF and Figma templates to leadership, sales, marketing, and delivery so everyone works from the same view of your value proposition.

2. Run a 60–90 minute working sessionUse the canvases and templates to map your current value proposition, stress-test it with real opportunities, and rewrite key messages together.

3. Embed the outcomes into your assetsUpdate your website, sales deck, case studies, and outbound scripts to reflect the clarified value proposition — then revisit the scorecard in 3–6 months.