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Iryna Begma
Head of Sales • 14 years of experience • Brussels, Belgium
Iryna has extensive experience in building outbound and high-performing sales departments for outsource, outstaff, and product companies. For the past 2 years, she has successfully built sales teams and go-to-market strategies for IT companies, recruitment companies, and design agencies. Iryna is working directly with the owners and C-level employees to ensure successful sales teams.
Advised15+ companies
Achievements
Developed and implemented the sales strategy at MacPaw.
Formed the marketing and sales department of the outsourcing team at KPMG.
Led B2B sales of services: UX/UI prototyping, business analysis, and development in the areas of healthcare, consulting services, and government.
Built sales teams and sales strategies for 20+ companies.
Teaches a B2B sales course in IT and runs the Sales_Talk channel on Telegram.
How Iryna Can Help
Build Outbound Sales from Scratch / Reinforce existing one
● ICP, Outbound Strategy● Value proposition, Offering, Messaging● Multi-channel Outbound Lead Generation - Data mining / enrichment / management - Targeted outreach / Sequences / Personalization - Omnichannel Flow Automation - Lead Generation Metrics and KPIs (for campaigns / for the team)
Reinforce Full Sales Cycle
● Lead validation and qualification● Pre-sale / Proposals / Deal structuring● CRM / Flow automation● Metrics / Reporting
Help with Sales Team Management
● Form a profile of the relevant salespeople / help with hiring● Sales department organization structure / Team composition● KPIs and compensation plans● Sales Handbooks
Build Social Selling Strategy
● Target audience identification● Content strategy● Profile optimization
Involvement Plans
3 - 6 - 12 months involvement
Standard
Up to 6 hrs / mo
For companies that plan to improve their existing process and require guidance rather than execution
Regular calls with the sales team and other responsible people:- Sales team sync-ups- Quick on-demand calls- Q&A session / Mentoring session / Workshops- Alignment calls with other departments- Strategy meetings with the CEO: feedback sessions, brainstorming
Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
Joint chat and async work
Advanced
Up to 10 hrs / mo
For companies that plan to build processes from scratch and require execution
Everything in "Standard Plan" plus:
Firefighting in problem cases
Monitoring the process and revision of the results
Hypothesis testing
Adding new ICPs
Calls listening and providing recommendations
Launch new strategies and sales channels (i.e., online events, roadshows, cold calling)
Launch of other types of campaigns (ABM, reapproach)
Analysis and improvement of the following funnel stages (negotiations /follow-ups / etc.)
Help with hiring or skill analysis of the team not involved in the outbound process.
Advice on sales enablement and people management
Example of Advising with Iryna
Building outbound lead generation
Deep Dive and Preparation for the Launch
● Analysis of previous experience with cold outreach and its metrics● Tool-kit setup review and recommendations for the improvement● Analysis of Value Proposition and other services provided to the client● Review of marketing materials sent to clients at different stages● Analysis of LinkedIn pages that are used for cold emails and recommendations for their improvement● Website audit and recommendations for improvement to launching cold sales● Structuring a lead-gen and sales process with the list of required people (if applicable)● Analysis of the customer database for future ICP development● Analysis of the previously sent messages to customers● Analysis of the deliverability metrics and recommendations
Updating and Development of New Components
● Development of ICP - Development of 2 ICPs - Forming a list of criteria for searching for potential customers according to the prescribed ICP● Writing messages for reach-outs - Writing emails for the ICP (6-7 messages) - Writing LinkedIn messages for the ICP - Creating a campaign structure using multi-channel outreach
Launching Omnichannel Outbound and Team Onboarding
● Setting up an omnichannel automated lead-gen workflow - Automating the database search and validation process - Automating the process of launching cold emails● Preparing a manual for the lead generation process automation● Training lead generators on how to look for leads and launch campaigns● Defining KPIs and metrics for outreach campaigns - KPIs for cold emails - Team KPIs
Lead Generating Finetuning and Process Maintenance
● Running A/B tests● Running new campaigns● Q&As, further guidance of the team, and supervision of the outbound process
How Advising with Iryna Looks
Outbound Domain Example
Audit of existing components
Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration
ICP Validation
Which customers will ensure the scale
Analysis of sales processes
● How to ensure pipeline with leads and increase conversion
● Lead Qualification
Offering Analysis
Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)
What Companies Say About Iryna
Case Studies
Discover stories of how Iryna has helped companies succeed
Case studies
Discover stories of how Iryna has helped companies succeed
Iryna's Background and Activities
10+ People Recommend Iryna
Liliya Tyndyk
Head Of Digital Marketing at MacPaw
Juliia Petryk
CEO at Bathtub Creative
Yurii Veremchuk
Head of Business Growth at Woodpecker
Frequently Asked Questions
How will Iryna’s roadmap be personalized for my business??
The advisor studies the company’s business case and creates a custom roadmap that is adapted to the conditions, available resources, and company size. This roadmap will use strategies that have been successful with similar companies, ensuring a tailored approach.
How flexible is the roadmap suggested by Iryna?
The roadmap is designed to be flexible and can be adjusted as the company’s needs change. Different steps can be prioritized based on urgency and organizational shifts.
How will Iryna help a company achieve its business goals?
At the beginning of the advising process, you define your goals and discuss deliverables and resources with Iryna. After carefully studying your particular case, an advisor builds a roadmap and proposes the best type of engagement with a company.
What kind of results has Iryna achieved with similar companies?
Iryna has successfully helped similar companies build sales from scratch. These outcomes demonstrate the advisor’s ability to drive growth and deliver measurable results.
What does the engagement process with Iryna look like?
Once you approve the advisor’s roadmap and subscribe, you’ll gain access to a shared workspace where you and your team can track progress and goal status. A dedicated client manager will help keep you up-to-date with the process and assist you with any additional needs. The advisor will be highly involved during the initial stages of the roadmap, with more frequent activities and meetings. This typically includes frequent weekly meetings and async activities with a team and C-levels. As your team progresses and gains competency, the intensity of the advisor’s engagement typically decreases, focusing on providing support as needed.
Can I involve other advisors or vendors alongside Iryna for a comprehensive solution?
Yes, Iryna can help identify and work with additional advisors or vendors to address all aspects of the company’s needs, ensuring a comprehensive solution.
Is it possible to engage Iryna at the pre-sale stage?
Yes, Iryna can be involved at the pre-sale stage, offering support in areas such as sales, delivery, account management, and marketing to enhance the company’s expertise.
What should a company do to maximize the success of the advising process?
The company’s involvement is key to success. Being ready to implement changes and having a company ambassador to drive execution will ensure that the advice provided is effectively applied.
What factors influence the pricing of Iryna’s services?
Pricing depends on the complexity of the case, the advisor’s experience, and the type of engagement. This ensures that the cost reflects the value and expertise provided.
Are there any hidden fees?
There are no hidden fees. A company only pays for advisors’ engagement. All costs are transparent and provided upfront, so companies know exactly what they are paying for.
How does Wiseboard ensure the safety of my intellectual property when working with Iryna?
Wiseboard protects intellectual property through strict policies. Advisors and companies sign NDAs before sharing any information. In special cases, additional agreements can be signed to enhance security.
What if I need to replace Iryna during our engagement?
If the advisor isn’t the right fit, Wiseboard will help the company find a replacement, with the transition starting from the next calendar month to minimize disruption.
Can I cancel the subscription with Iryna?
Yes, a company can cancel with a 20-day notice if the decision is made not to continue with the advisor’s services.
Is there a cost for the introductory meeting with Iryna?
No, the intro meeting is free of charge. The main conditions are the relevant request and Iryna’s availability.
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