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Iryna Begma

Head of Sales • 14 years of experience • Kyiv, Ukraine

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Iryna has extensive experience in building outbound and high-performing sales departments for outsource, outstaff, and product companies. For the past 2 years, she has successfully built sales teams and go-to-market strategies for IT companies, recruitment companies, and design agencies. Iryna is working directly with the owners and C-level employees to ensure successful sales teams.

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Advised15+ companies

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Achievements

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    Developed and implemented the sales strategy at MacPaw.
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    Formed the marketing and sales department of the outsourcing team at KPMG.
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    Led B2B sales of services: UX/UI prototyping, business analysis, and development in the areas of healthcare, consulting services, and government.
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    Built sales teams and sales strategies for 20+ companies.
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    Teaches a B2B sales course in IT and runs the Sales_Talk channel on Telegram.

How Iryna Can Help

Outbound Sales from Scratch

● ICP, Go-to-Market Strategy● Value proposition, Offering, Messaging
● Outbound Sales / Lead Generation — Building a multi-channel outbound / cold sales funnel — Targeted outreach / Sequences / Personalization — Outbound Automation

Inbound Sales

● Lead validation and qualification

Sales Growth and Process Improvement

● Bottle necks detection● Search for potential channels for scaling

Working with the Sales Team

● Forming a profile of the relevant salespeople● Motivating salespeople● Sales Handbooks

Sales Audit

● Audit sales channels to understand low-performing ones
● Run team interviews to identify problems/ gaps
● Fix funnels to win more deals
● Analyze calls with the clients
● Support with hiring sales stars for the team



Subscription Plans

3 - 6 - 12 months duration possible

Basic

On-Demand Calls

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    2-4 hours of one-time advising booked in advance

Standard

Classic advising

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    4-6 hours of advising calls per month
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    Preparing useful materials before meetings
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    Joint chat with Iryna and a company for quick Q&As

Advanced

Setup + Advising

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    Outbound function setup for the company
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    Internal team onboarding / helping with hiring
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    Processes maintenance and improvement

Project Involvement Extras

Optional activities list

What Advising with Iryna Looks Like

Outbound Domain Example

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Deep Dive and Preparation for the Launch

● Analysis of previous experience with cold outreach and its metrics● Tool-kit setup review and recommendations for the improvement● Analysis of Value Proposition and other services provided to the client● Review of marketing materials sent to clients at different stages● Analysis of LinkedIn pages that are used for cold emails and recommendations for their improvement● Website audit and recommendations for improvement to launching cold sales● Structuring a lead-gen and sales process with the list of required people (if applicable)● Analysis of the customer database for future ICP development● Analysis of the previously sent messages to customers● Analysis of the deliverability metrics and recommendations

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Updating and Development of New Components 

● Development of ICP - Development of 2 ICPs - Forming a list of criteria for searching for potential customers according to the prescribed ICP● Writing messages for reach-outs - Writing emails for the ICP (6-7 messages) - Writing LinkedIn messages for the ICP - Creating a campaign structure using multi-channel outreach

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Launching Omnichannel Outbound and Team Onboarding

● Setting up an omnichannel automated lead-gen workflow - Automating the database search and validation process - Automating the process of launching cold emails● Preparing a manual for the lead generation process automation● Training lead generators on how to look for leads and launch campaigns● Defining KPIs and metrics for outreach campaigns - KPIs for cold emails - Team KPIs

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Lead Generating Finetuning and Process Maintenance

● Running A/B tests● Running new campaigns● Q&As, further guidance of the team, and supervision of the outbound process

How Advising with Iryna Looks

Outbound Domain Example

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Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

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ICP Validation

Which customers will ensure the scale

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Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

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Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

Here Is What Companies Say About Iryna

“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Yevhenii Ananchenko

Founder at Alpacked

Company type

Serviсe

Size

21 - 50

Project

Outbound Setup

“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Katia Chubka

Head of Sales at Calder

Company type

Serviсe

Size

51-100

Project

Outbound Setup

“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Bohdan Buzan

Head of Sales at Getmentioned

Company type

Serviсe

Size

51-10

Project

Outbound Setup

“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Bohdan Buzan

Head of Sales at Getmentioned

Company type

Serviсe

Size

1 - 20

Project

Outbound Setup

Case Studies

Discover stories of how Iryna has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Case studies

Discover stories of how Iryna has helped companies succeed

Illustration

Service company | 21-50 employees | FinTech & HealthTech

Illustration

Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Let Iryna Accelerate Your Sales

Iryna's Background and Achievements

    Head of Sales @MLexLexisNexisJan 2024 - Present

    Head Of SalesMacPaw IncSep 2020 - Dec 2023
    ● Built a team of 12 people with an ‘Assembly Line’ sales model● Grew Annual Recurring Revenue x3 times in the first year and x2 times in the second year● Built outbound sales for SaaS with 40K cold emails sent during a year● Built Customer Success strategy and grew revenue from existing customers by 30%

    Head of Sales @ Setapp for TeamsMacPaw IncSep 2020 - Dec 2023

    Sales Project ManagerKPMG UkraineAug 2017 - Sep 2020
    Ensured growth by winning new clients, improving delivery, and project management within the KPMG Product Development Center. Led sales, won new markets, and acted as a Project Manager on Key Products.

    Markets ManagerKPMG UkraineOct 2014 - Aug 2017
    ● Business development – sector development/ proposals preparation, monitoring/ maintenance of Contact Database, Alumni program coordination
    ● Brand promotion – preparation and distribution of newsletters and client alerts, preparation of news for social media and website, presentations and brochures preparation, and other marketing materials
    ● Analytics and Research – market and competitors analysis, weekly digests/ markets and companies analysis, ad-hoc company alerts, using Factiva, Dow Jones, LexisNexis, Mergermarket, the Economist Intelligence
    ● Event Management – coordination and preparation of KPMG events and business seminars, external events, preparation of presentations
    ● Email marketing – launch and management of email marketing within the company

    Markets Senior SpecialistKPMG UkraineOct 2009 - Oct 2014
    ● KPMG Alumni Program● Sector Program Coordination● Business research and analytics● Event management

    Disruptive StrategyHarvard Business School Online2022

    Specialist in Language Interpretation and TranslationKyiv International University2007-2008

    Bachelor of Interpretation and TranslationSevastopol State Technical University2003-2007

    Certified Scrum Product Owner (CSPO)Scrum AllianceIssued Oct 2018

    Scrum Master Certified (SMC)Scrum AllianceIssued Oct 2018

    PR-Ukraine 2017Growth in PRIssued Jan 2017

    Executive Development Program “School of Marketing”Kyiv-Mohyla Business SchoolIssued May 2016

    Cambridge English: Advanced (CAE)University of CambridgeIssued Aug 2003

    Iryna hasn't received any awards yet



Get Advised by the Sales Professional

Let Iryna accelerate your business.

6+ People Recommend Iryna


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Liliya Tyndyk

Head Of Digital Marketing at MacPaw

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Juliia Petryk

CEO at Bathtub Creative

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Yurii Veremchuk

Head of Business Growth at Woodpecker.co

Frequently Asked Questions

  • How long does it take for Wiseboard to match me with Iryna?

    You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.

  • Do I need to pay for the Intro meeting with Iryna?

    Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.

  • How many Advisors can I meet before making a final decision?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.

  • Can I change Iryna during the subscription period if I am not satisfied?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.

  • How does Wiseboard ensure that Intellectual Property is protected?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How is Wiseboard different?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How did Wiseboard select and vet Iryna and other Advisors?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

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