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Iryna Begma

Head of Sales • 14 years of experience • Kyiv, Ukraine

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Iryna works with SMBs and enterprises to help them cut costs and increase productivity with the best Mac and iOS apps. Setapp for Teams is a unique Mac and iOS apps subscription model, which comprises a versatile set of solutions in Optimization, Design, Software Development, Productivity, etc. 

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Iryna Begma

Head of Sales • 14 years of experience • Kyiv, Ukraine

Illustration

Iryna works with SMBs and enterprises to help them cut costs and increase productivity with the best Mac and iOS apps. Setapp for Teams is a unique Mac and iOS apps subscription model, which comprises a versatile set of solutions in Optimization, Design, Software Development, Productivity, etc. 

    B2B Sales
    Outbound Sales
    Inbound Sales
    B2B Marketing

Advised15+ companies

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Advised 15+ companies

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Achievements

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    Developed and implemented the sales strategy at MacPaw.
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    Formed the marketing and sales department of the outsourcing team at KPMG.
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    Was leading B2B sales of services: UX/UI prototyping, business analysis, and development in the areas of healthcare, consulting services, and government.
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    Led international projects in the UAE, Australia, USA, Switzerland
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    Teaches a B2B sales course in IT and runs the Sales_Talk channel on Telegram
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What Iryna Can Help With

Outbound Sales from scratch

● ICP, Go-to-Market Strategy● Value proposition, Offering, Messaging ● Outbound Sales / Lead Generation — Building a multi-channel outbound / cold sales funnel — Targeted outreach / Sequences / Personalization — Outbound Automation

Inbound Sales

● Lead validation and qualification

Sales Growth and Process Improvement

● Bottle necks detection
● Search for potential channels for scaling

Working with the Sales team

● Forming a profile of the relevant salespeople
● Motivating salespeople
● Sales Handbooks

Marketing

Marketing

Marketing

Marketing

Subscription Plans

3 - 6 - 12 months duration possible

Standard

Classic advising

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    4-6 hours of advising calls per month
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    Preparing useful materials before meetings
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    Joint chat with Iryna and a company for quick Q&As

Enhanced

Setup + Advising

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    Outbound function setup for the company
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    Internal team onboarding / helping with hiring
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    Processes maintenance and improvement

Project Involvement Extras

Optional activities list

How Advising with Iryna Looks

Outbound Domain Example

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Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

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ICP Validation

Which customers will ensure the scale

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Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

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Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

How Advising with Iryna Looks

Outbound Domain Example

icon

Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

icon

ICP Validation

Which customers will ensure the scale

icon

Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

icon

Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

Hear from Iryna's Advising Companies

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Yevhenii Ananchenko

Founder

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Company type

Serviсe

Size

51-100

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Katia Chubka

Head of Sales

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Company type

Serviсe

Size

51-100

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Bohdan Buzan

Head of Sales

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Company type

Serviсe

Size

51-10

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Dmytro Konstantinov

Founder

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Company type

Serviсe

Size

51-50

Project

Outbound Setup and Maintenance

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Konstantin Karpushin

Founder

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Company type

Serviсe

Size

21-50

Project

Outbound Setup and Maintenance

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Olena Martyniuk

Founder

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Company type

Serviсe

Size

21-50

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Yaroslav Romanenko

Founder

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Company type

Serviсe

Size

11-20

Project

Outbound Setup and Maintenance

Status

in progress

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Marta Vitruk

Founder

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Company type

Serviсe

Size

501-1000

Project

Audit

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Eugene Viter

Founder

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Company type

Serviсe

Size

21-50

Project

Audit & Team Hiring

Status

in progress

May 20, 2023

Case studies

Discover stories of how Iryna has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Case studies

Discover stories of how Iryna has helped companies succeed

Illustration

Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Let Iryna accelerate your sales

Iryna's Background and Achievements

    Head Of SalesMacPaw IncSep 2020 - Present

    Head of Sales @ Setapp for TeamsMacPaw IncSep 2020 - Present

    Sales Project ManagerKPMG UkraineAug 2017 - Sep 2020
    My role within the KPMG Product development Center is to ensure growth by winning new clients, improving delivery, and project management. I am leading sales and winning new markets, as well as acting as a Project Manager on Key Products.
    Product Development Center is the software development team within one of the largest Big4 companies. We develop solutions for the automation of internal KPMG processes, as well as help clients improve their business processes.

    Markets ManagerOct 2014 - Aug 2017
    ● Business development – sector development/ proposals preparation, monitoring/ maintenance of Contact Database, Alumni program coordination
    ● Brand promotion – preparation and distribution of newsletters and client alerts, preparation of news for social media and website, presentations and brochures preparation, and other marketing materials
    ● Analytics and Research – market and competitors analysis, weekly digests/ markets and companies analysis, ad-hoc company alerts, using Factiva, Dow Jones, LexisNexis, Mergermarket, the Economist Intelligence, СПАРК
    ● Event Management – coordination and preparation of KPMG events and business seminars, external events, preparation of presentations
    ● E-mail marketing – launch and management of e-mail marketing within the company

    Markets Senior SpecialistOct 2009 - Oct 2014
    ● KPMG Alumni Program● Sector Program Coordination● Business research and analytics● Event management

    Disruptive StrategyHarvard Business School Online2022

    Specialist of Language Interpretation and TranslationKyiv International University2007-2008

    Bachelor of Interpretation and TranslationSevastopol State Technical University2003-2007

    Certified Scrum Product Owner (CSPO)Scrum AllianceIssued Oct 2018

    Scrum Master Certified (SMC)Scrum AllianceIssued Oct 2018

    PR-Ukraine 2017
    Growth in PR
    Issued Jan 2017

    PR-Ukraine 2017
    Growth in PR
    Issued Jan 2017

    Executive Development Program “School of Marketing”
    Kyiv-Mohyla Business School
    Issued May 2016

    Cambridge English: Advanced (CAE)
    University of Cambridge
    Issued Aug 2003

    Iryna hasn't received any awards yet



    Iryna hasn't published any articles yet

    Upcoming02.09.2023, 7 pm (Kyiv time)Outbound in B2B Sales: How to do lead gen effectively?

Get Advised by the Sales Professional

Let Iryna accelerate your business

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Frequently Asked Questions

  • How long does it take for Wiseboard to match me with Iryna?

    You should choose the plan which meets your needs and requirements and send us a message to place the order. You can also make it online.

  • Do I need to pay for the Intro meeting with Iryna?

    Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.

  • How many Advisors can I meet before making a final decision?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • Can I change Iryna during the subscription period if I am not satisfied?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How does Wiseboard ensure that Intellectual Property is protected?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How is Wiseboard different?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How did Wiseboard select and vet Iryna and other Advisors? 

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

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