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Iryna Begma
Head of Sales • 14 years of experience • Brussels, Belgium
Iryna has extensive experience in building outbound and high-performing sales departments for outsource, outstaff, and product companies. For the past 2 years, she has successfully built sales teams and go-to-market strategies for IT companies, recruitment companies, and design agencies. Iryna is working directly with the owners and C-level employees to ensure successful sales teams.
Advised15+ companies
Achievements
Developed and implemented the sales strategy at MacPaw.
Formed the marketing and sales department of the outsourcing team at KPMG.
Led B2B sales of services: UX/UI prototyping, business analysis, and development in the areas of healthcare, consulting services, and government.
Built sales teams and sales strategies for 20+ companies.
Teaches a B2B sales course in IT and runs the Sales_Talk channel on Telegram.
How Iryna Can Help
Build Outbound Sales from Scratch / Reinforce existing one
● ICP, Outbound Strategy● Value proposition, Offering, Messaging● Multi-channel Outbound Lead Generation - Data mining / enrichment / management - Targeted outreach / Sequences / Personalization - Omnichannel Flow Automation - Lead Generation Metrics and KPIs (for campaigns / for the team)
Reinforce Full Sales Cycle
● Lead validation and qualification● Pre-sale / Proposals / Deal structuring● CRM / Flow automation● Metrics / Reporting
Help with Sales Team Management
● Form a profile of the relevant salespeople / help with hiring● Sales department organization structure / Team composition● KPIs and compensation plans● Sales Handbooks
Build Social Selling Strategy
● Target audience identification● Content strategy● Profile optimization
Involvement Plans
3 - 6 - 12 months involvement
Standard
Up to 6 hrs / mo
For companies that plan to improve their existing process and require guidance rather than execution
Regular calls with the sales team and other responsible people:- Sales team sync-ups- Quick on-demand calls- Q&A session / Mentoring session / Workshops- Alignment calls with other departments- Strategy meetings with the CEO: feedback sessions, brainstorming
Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
Joint chat and async work
Advanced
Up to 10 hrs / mo
For companies that plan to build processes from scratch and require execution
Everything in "Standard Plan" plus:
Firefighting in problem cases
Monitoring the process and revision of the results
Hypothesis testing
Adding new ICPs
Calls listening and providing recommendations
Launch new strategies and sales channels (i.e., online events, roadshows, cold calling)
Launch of other types of campaigns (ABM, reapproach)
Analysis and improvement of the following funnel stages (negotiations /follow-ups / etc.)
Help with hiring or skill analysis of the team not involved in the outbound process.
Advice on sales enablement and people management
Example of Advising with Iryna
Building outbound lead generation
Deep Dive and Preparation for the Launch
● Analysis of previous experience with cold outreach and its metrics● Tool-kit setup review and recommendations for the improvement● Analysis of Value Proposition and other services provided to the client● Review of marketing materials sent to clients at different stages● Analysis of LinkedIn pages that are used for cold emails and recommendations for their improvement● Website audit and recommendations for improvement to launching cold sales● Structuring a lead-gen and sales process with the list of required people (if applicable)● Analysis of the customer database for future ICP development● Analysis of the previously sent messages to customers● Analysis of the deliverability metrics and recommendations
Updating and Development of New Components
● Development of ICP - Development of 2 ICPs - Forming a list of criteria for searching for potential customers according to the prescribed ICP● Writing messages for reach-outs - Writing emails for the ICP (6-7 messages) - Writing LinkedIn messages for the ICP - Creating a campaign structure using multi-channel outreach
Launching Omnichannel Outbound and Team Onboarding
● Setting up an omnichannel automated lead-gen workflow - Automating the database search and validation process - Automating the process of launching cold emails● Preparing a manual for the lead generation process automation● Training lead generators on how to look for leads and launch campaigns● Defining KPIs and metrics for outreach campaigns - KPIs for cold emails - Team KPIs
Lead Generating Finetuning and Process Maintenance
● Running A/B tests● Running new campaigns● Q&As, further guidance of the team, and supervision of the outbound process
How Advising with Iryna Looks
Outbound Domain Example
Audit of existing components
Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration
ICP Validation
Which customers will ensure the scale
Analysis of sales processes
● How to ensure pipeline with leads and increase conversion
● Lead Qualification
Offering Analysis
Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)
What Companies Say About Iryna
Case Studies
Discover stories of how Iryna has helped companies succeed
Case studies
Discover stories of how Iryna has helped companies succeed
Iryna's Background and Activities
10+ People Recommend Iryna
Liliya Tyndyk
Head Of Digital Marketing at MacPaw
Juliia Petryk
CEO at Bathtub Creative
Yurii Veremchuk
Head of Business Growth at Woodpecker
Frequently Asked Questions
How long does it take for Wiseboard to match me with Iryna?
You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.
Do I need to pay for the Intro meeting with Iryna?
Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.
How many Advisors can I meet before making a final decision?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
Can I change Iryna during the subscription period if I am not satisfied?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
How does Wiseboard ensure that Intellectual Property is protected?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How is Wiseboard different?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How did Wiseboard select and vet Iryna and other Advisors?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
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