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Welcome aboard!
Alex Zlotko
CEO & Co-Founder • 15 years of experience • Kyiv, Ukraine
Alex has more than 15 years of experience in sales, working with service and product companies. He successfully mentored over ten tech startups and has strong expertise in launching new products and building sales organizations from scratch. Alex has multiple years of experience managing large teams and scaling sales processes. He is an active contributor to various online communities for salespeople and the author of a blog dedicated to B2B sales, marketing, and startups.
Iryna Begma
Head of Sales • 14 years of experience • Kyiv, Ukraine
Iryna works with SMBs and enterprises to help them cut costs and increase productivity with the best Mac and iOS apps. Setapp for Teams is a unique Mac and iOS apps subscription model, which comprises a versatile set of solutions in Optimization, Design, Software Development, Productivity, etc.
AdvisedX+ companies
Advised 15+ companies
Achievements
15 years of experience in Sales in Service and Product companies.
Launched sales from scratch in 10+ companies.
Helped multiple tech companies scale sales and achieve 300% revenue growth.
Closed several 7 figure deals.
Worked with top companies in various industries (Heineken, Zyxel, Societe Generale).
How Alex Can Help
Building Sales from Scratch
● ICP, target personas, Go-to-Market Strategy● Value proposition, Offer, Messaging● Outbound lead generation (cold outreach) — Omnichannel outreach via E-mail, LinkedIn, Phone, etc. — Targeted outreach / deep personalization — Outreach business process (multistep cadences) — Outreach automation — Outreach metrics and KPIs● Inbound lead generation
- Lead validation and qualification
- Marketing Pipeline
- Metrics and automation● Enterprise sales process
- Pipeline stages and tactics
- Best practices in closing big deals
- Key metrics and KPIs
Sales Enablement
● The onboarding process for new hires● Sales kit (presentation, proposal, scripts)● Lead generation kit (templates, scripts)● Training programs
Sales Team Management
● Ideal Salesperson Profile● Best practices in recruiting salespeople● KPIs and compensation plans
Subscription Plans
3 - 6 - 12 months duration possible
Project Involvement Extras
Optional activities list
What Advising with Alex Looks Like
Enhanced Advising Example
Audit of Existing Business Model
● Developing Go-to-Market Strategy and creating product messaging that communicates the unique value proposition
● Designing sales model and determining sales channels
● Defining organizational structure
● Identifying Key Metrics for tracking performance
● Creating Ideal Customer Profile (ICP)
ICP Refinement and Lead Generation
● Building lists of target accounts that match ICP
● Launching inbound lead generation process
● Initiating cold outreach processes
Enterprise Sales Process Review
● Implementing pipeline stages and tactics
● Creating a Sales Kit (documents, templates, scripts)
Salespeople Management & Sales Planning
● Defining roles and forming a sales team● Identifying KPIs and setting goals● Creating compensation plans, defining base salary and bonuses● Developing recruitment strategy● Creating a sales planning model to guide the organization's growth and direction over several years
● Forecasting future sales volumes, revenues, and customer acquisition based on historical sales data and input from sales teams
Customer Success
● Creating churn mitigation strategies
● Improving customer retention
● Implementing expansion strategies
● Evaluating performance based on defined metrics
How Advising with Iryna Looks
Outbound Domain Example
Audit of existing components
Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration
ICP Validation
Which customers will ensure the scale
Analysis of sales processes
● How to ensure pipeline with leads and increase conversion
● Lead Qualification
Offering Analysis
Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)
Hear from Alex's Advising Companies
Case studies
Discover stories of how Iryna has helped companies succeed
Alex's Background and Achievements
Other Sales Advisors
Frequently Asked Questions
How long does it take for Wiseboard to match me with Alex?
You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.
Do I need to pay for the Intro meeting with Alex?
Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.
How many Advisors can I meet before making a final decision?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
Can I change Alex during the subscription period if I am not satisfied?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
How does Wiseboard ensure that Intellectual Property is protected?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How is Wiseboard different?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How did Wiseboard select and vet Alex and other Advisors?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.