Portrait of Anton Fedulov, Senior Account Executive

Anton Fedulov

Senior Account Executive • 17 years of experience • Lisbon, Portugal

Former atMacPaw logo

Anton is an expert in B2B sales and Partnership management with over 17 years of experience. He specializes in go-to-market strategy development, sales scaling, and full-cycle sales process launch. Anton has helped 5+ IT service and product companies go from $1M to $11M in sales revenue.
Anton co-founded one of the largest Sales Communities SalesLabel, and grew his company, Neurons Lab, to $2M ARR within three years.
  • B2B Sales
  • Outbound Sales
  • Inbound Sales
  • Pre-sale
Referred by 10+ people: a row of recommenders' portraits

Advised 15+ companies

  • Netpeak logo
  • Codebridge logo
  • Auxility logo
  • Idealogic logo
  • Darly Solutions logo

Achievements

  • 17 years of experience in Business Development, mainly B2B Sales and Partnership Management for IT Service and Product companies.
  • Launched full cycle sales process from scratch in 5+ companies with 50-400+ headcount hitting from $1M to $11M in sales revenue.
  • Launched AI company Neurons Lab and ensured its growth to 60 employees and $2M ARR within three years.
  • A co-founder of SalesLabel, one of the biggest Sales Communities. The author of about 500 articles.

How Anton Can Help

Involvement Plans

3 - 6 - 12 months involvement
  • Basic

    On-Demand Calls

    For companies that require a one-time feedback or benchmark

    • 1-2 hours Q&A calls about any topic
    • No docs and artifacts review before/after meetings
    • No deep dive into the existing processes
    • No joint chat and async work
  • Standard

    Up to 6 hrs / mo

    For companies that plan to improve their existing process and require guidance rather than execution

    • Regular calls with the sales team and other responsible people:
      - Sales team sync-ups
      - Quick on-demand calls
      - Q&A session / Mentoring session / Workshops
      - Alignment calls with other departments
      - Strategy meetings with the CEO: feedback sessions, brainstorming
    • Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
    • Joint chat and async work
  • Advanced

    Up to 10 hrs / mo

    For companies that plan to build processes from scratch and require execution

    • Everything in "Standard Plan" plus:
    • Firefighting in problem cases
    • Monitoring the process and revision of the results
    • Hypothesis testing
    • Adding new ICPs
    • Calls listening and providing recommendations
    • Launch new strategies and sales channels (i.e., online events, roadshows, cold calling)
    • Launch of other types of campaigns (ABM, reapproach)
    • Analysis and improvement of the following funnel stages (negotiations /follow-ups / etc.)
    • Help with hiring or skill analysis of the team not involved in the outbound process.
    • Advice on sales enablement and people management

Need to Build a Custom Plan?

Custom Request

Project Involvement List

Optional activities

Example of Advising with Anton

Sales enhancement example
  1. 1

    Qualification, Presale, and Proposals

    • Review and enhance the qualification process.
      - Define and document qualification criteria.
      - Implement a scoring system (e.g., BANT Qualification).
    • Optimize the presale process.
      - Check and improve offer structures.
      - Review and enhance CRM notes before and after calls for pre/post-deal analysis.
    • Improve proposal development.
      - Ensure presentation structures are customized.
    • Review the business ecosystem (Limeup + Impletech (Germany region) + branding agency (UK region) + SEO network) for upselling and extra outbound opportunities
    • Provide immediate suggestions for improvements.
  2. 2

    ICP, Buyer Personas, Pain/Gain, Value Proposition

    • Define Ideal Customer Profiles (ICP).
      - Identify and document key characteristics of ideal customers.
    • Develop detailed buyer personas.
      - Outline demographics, behaviors, and pain points.
    • Identify customer pain points and gains.
      - Conduct research and document insights.
    • Refine the value proposition.
      - Ensure it addresses identified pain points and highlights key gains.
  3. 3

    Hypothesis Formulation and Testing Process

    • Formulate sales hypotheses.
      - Identify potential strategies and approaches.
    • Develop a testing process for hypotheses.
      - Create a structured approach to test and validate hypotheses.
    • Implement testing procedures.
      - Monitor and document outcomes.
  4. 4

    Sequence Campaign and Process Rituals

    • Review existing sequence campaigns.
      - Analyze current steps and stages to identify issues.
    • Redesign and optimize the sequence campaign.
      - Develop new steps and stages to improve effectiveness.
    • Establish process rituals.
      - Define regular activities and checkpoints to maintain campaign momentum.
    • Implement the redesigned campaign.
      - Launch the new sequence campaign.
    • Monitor and adjust the campaign.
      - Track progress and make necessary adjustments based on performance data.
  5. 5

    Multichannel Outbound Infrastructure Setup

    • Develop a multichannel outbound strategy.
      - Identify and integrate multiple communication channels.
    • Set up the infrastructure.
      - Ensure all tools and platforms are in place.
    • Train the team on new processes.
      - Provide guidance and resources for effective implementation.
    • Launch and monitor the multichannel campaign.
      - Track performance and make necessary adjustments.

What Companies Say About Anton

“We're so glad we hired Iryna. She helped us improve our sales efforts with clear and practical advice. Our results have improved a lot since she started working with us. Definitely recommend her, she is a true professional.”
Yevhenii AnanchenkoHead of Management at Kozak Group
Company type
Serviсe
Size
21 - 50
Project
Outbound Setup
“Iryna really knows her stuff when it comes to sales! She helped us figure out how to reach more customers, and it's made a big difference for our business. She's super friendly and great to work with.”
Katia ChubkaHead of Sales at Calder
Company type
Serviсe
Size
51-100
Project
Outbound Setup
“Iryna did an amazing job helping us set up our outbound sales. She made everything easy to understand and gave us a plan that really worked. Thanks to her, we've seen a big increase in our sales. Highly recommend!”
Bohdan BuzanHead of Sales at Getmentioned
Company type
Serviсe
Size
51-10
Project
Outbound Setup

Case Studies

Discover stories of how Iryna has helped companies succeed
A team at laptops in a meeting room, under the Auxility case card: Outbound process setup and maintenance

Outbound process setup and maintenance

Service company | 21-50 employees | FinTech & HealthTech

Read case study

Let Anton Accelerate Your Sales

Anton's Background and Activities

  • Founder & CEO

    Sales Label Consulting

    Jun 2016 - Present

  • Chief Operations Officer & Co-Founder

    DevOps Garage

    Sep 2023 - Present

  • Business Development Advisor

    Neurons Lab

    Aug 2022 - Present

  • Co-Founder & Head of Partnership

    Neurons Lab

    Jun 2019 - Aug 2022

    ● Lead overall partnership strategy, driving customer acquisition and revenue growth
    ● Designed, evaluated, and pursued new IT companies and referral partnerships with various industry players
    ● Managed a portfolio of partners, including sourcing, negotiating, signing and launching deals
    ● Secured new and innovative integrations and co-marketing initiatives that drive revenue
    ● Deepened relationships with existing partners by looking at opportunities for joint programs
  • Co-Founder

    IT Sales Conference "Driving Sales"

    Apr 2018 - Present

  • Founder

    Sales Label in IT Offshore and Neashore Companies

    Nov 2016 - Present

  • Sales Operations Hacker & Partner

    FORTES.VISION

    Sep 2023 - Dec 2023

  • Senior Account Executive

    Expandi.io

    Aug 2022 - Aug 2023

  • VP of Global Business Development

    The App Solutions

    Aug 2016 - Jun 2017

    ● Worked on aggressive and sustainable revenue performance.
    ● Built organizational alignment around long and short-term sales and channel strategy.
    ● Developed and operationalized channel programs that accelerate the growth of TAS's core channel.
    ● Identified and developed new channels to meet the evolving needs of TAS’s customers and product portfolio.
    ● Evaluated and analyzed the effectiveness of sales models and programs. Determine what programs should start, stop or continue based on business goals.
    ● Hire, develop, and retain a team that is both strategic and execution-minded.
    ● Managed programs through all phases of the development cycle, from analysis and design through implementation and tracking.
    ● Led with vision and created team focus by identifying the highest ROI initiatives that support TAS’s sales strategy.
  • Business Development Director

    The App Solutions

    Feb 2015 - May 2016

    ● Responsible for building out a high-performance partnership network across Europe and the USA, executing sales across all market segments whilst constructing a compelling channel proposition to drive longer-term growth.
    ● Responsible for building a pipeline in all territories and sectors whilst monitoring close rates, developing a long-term partner enablement program with assets in place to accelerate partner sales opportunities, training the sales organisation on partner capabilities and working across all business units to facilitate and enable increased sales revenue through a focused strategic partner channel.
  • Chief Commercial Officer

    Dev iQ

    Nov 2014 - Feb 2015

  • Senior International Sales Coordinator

    Grossum

    Aug 2014 - Nov 2014

    ● Responsible for all sales and marketing activities within their region US/CA/AU/EU;
    ● Building up contact lists and profiling the key companies in each country;
    ● Establishing and executing business strategies;
    ● Analysing market data and defining sales potential;
    ● Negotiating and closing communication campaigns with government institutions and private sector companies.
  • Sales Coordinator

    Grossum

    May 2014 - Aug 2014

    ● Assisted in hiring, comprehensive training and daily support of the sales team;
    ● Monitored the work and performance of the sales team;
    ● Overall company revenue & sales department budgeting; budget control and analysis;
    ● Coordinated and execution of Marketing / eMarketing activities and campaigns;
    ● Corporate PR and social media presence;
    ● Onsite client visits coordination and contract negotiations;
    ● Led generation and extension of potential clients database;
    ● Driving forward CRM system integration into sales organization;
    ● Corporate sales events arrangements and coordination
  • Sales Executive

    2P Agency

    Nov 2013 - May 2014

    ● Part of the Ukrainian management team, responsible for the sales process, business intelligence & business development.
  • Clients software (Bipper Communication AS) Sales Manager

    Ciklum

    Jun 2012 - Nov 2013

    ● Established Bipper Communication AS (former Excel Data) Partner Network
    ● Attracted leads and engaged first customer in CIS
    ● Createdt a 5-year prospective sales and promotion strategy plan
    ● Participated in partner events as a speaker.
  • Country Manager CIS

    Bipper

    May 2012 - Nov 2013

  • Market Development Manager (Utel 3G)

    Utel

    May 2010 - May 2012

    ● Active sales of mobile third-generation services for corporate clients
    ● Negotiation and agreement with clients on communications services
    ● Market Analysis of mobile communications and Internet services
    ● Prepare Seminars, trainings and presentations for company

Events

  • Sales Mates Podcast #13: Sales Team Motivation Systems
  • How to build a predictable and scalable sales process

Get Advised by the Sales Professional

Let Anton accelerate your business.

10+ People Recommend Anton

  • Mariia Vitruk

    Head of Linkbuilding Department at Netpeak

  • Kateryna Chubka

    Business Development Manager at Calder

  • Eugene Sakara

    CBDO & Co-founder at OmiSoft

  • Elena Vovk

    Chief Executive Officer at Infinite Livestreaming

  • Liliya Tyndyk

    Head Of Digital Marketing at MacPaw

  • Juliia Petryk

    CEO at Bathtub Creative

  • Yurii Veremchuk

    Head of Business Growth at Woodpecker

  • Anton Fedulov

    Founder & CEO at Sales Label Consulting

  • Ilya Azovtsev

    Growth Marketing Lead at Expandi.io

  • Anna Buts

    Head of Marketing, AdTech & MarTech at Star

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