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Anton Fedulov
Senior Account Executive • 17 years of experience • Lisbon, Portugal
Anton is an expert in B2B sales and Partnership management with over 17 years of experience. He specializes in go-to-market strategy development, sales scaling, and full-cycle sales process launch. Anton has helped 5+ IT service and product companies go from $1M to $11M in sales revenue.
Anton co-founded one of the largest Sales Communities SalesLabel, and grew his company, Neurons Lab, to $2M ARR within three years.
Advised15+ companies
Achievements
17 years of experience in Business Development, mainly B2B Sales and Partnership Management for IT Service and Product companies.
Launched full cycle sales process from scratch in 5+ companies with 50-400+ headcount hitting from $1M to $11M in sales revenue.
Launched AI company Neurons Lab and ensured its growth to 60 employees and $2M ARR within three years.
A co-founder of SalesLabel, one of the biggest Sales Communities. The author of about 500 articles.
How Anton Can Help
Build B2B Sales from Scratch / Reinforce existing one
● ICP, target personas, Go-to-Market Strategy● Value proposition, Offer, Messaging● Outbound lead generation (cold outreach) - Omnichannel outreach via E-mail, LinkedIn, etc. - Data mining, data management - Targeted outreach / deep personalization - Outreach business process (multistep sequences) - Outreach automation - Outreach Metrics and KPIs - SDR role workflow - Growth● Inbound Lead Generation -Lead validation and qualification -Marketing Pipeline (MQL → SQL) -Metrics and automation -Marketing content for sales activities● Sales Forecasting
Pre-sale
● Proposals - What exactly do you sell, how and why do you sell it - How to form/adapt the offer to the client - What to include / not to include - How to submit an offer● Structuring the deal - Identifying customer needs and forming an appropriate offer (often a problem area when the needs are incorrectly identified and the offer is incorrectly formed: wrong engagement model, delivery) - Engagement models: which model to use when - Pricing: not too expensive, not too cheap, but as much as needed - Ensuring delivery in accordance with customer expectations● Onboarding the client - Legal documents - Invoicing - Communication, processes - Public engagement
Sales Enablement
● The onboarding process for new hires● Sales kit (presentation, proposal, scripts)● Lead generation kit (templates, scripts)● Training programs
Build Social Selling Strategy
● Ideal Salesperson Profile● Best practices in recruiting salespeople● KPIs and compensation plans
Involvement Plans
3 - 6 - 12 months involvement
Standard
Up to 6 hrs / mo
For companies that plan to improve their existing process and require guidance rather than execution
Regular calls with the sales team and other responsible people:- Sales team sync-ups- Quick on-demand calls- Q&A session / Mentoring session / Workshops- Alignment calls with other departments- Strategy meetings with the CEO: feedback sessions, brainstorming
Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
Joint chat and async work
Advanced
Up to 10 hrs / mo
For companies that plan to build processes from scratch and require execution
Everything in "Standard Plan" plus:
Firefighting in problem cases
Monitoring the process and revision of the results
Hypothesis testing
Adding new ICPs
Calls listening and providing recommendations
Launch new strategies and sales channels (i.e., online events, roadshows, cold calling)
Launch of other types of campaigns (ABM, reapproach)
Analysis and improvement of the following funnel stages (negotiations /follow-ups / etc.)
Help with hiring or skill analysis of the team not involved in the outbound process.
Advice on sales enablement and people management
Example of Advising with Anton
Sales enhancement example
Qualification, Presale, and Proposals
● Review and enhance the qualification process.
- Define and document qualification criteria.
- Implement a scoring system (e.g., BANT Qualification).● Optimize the presale process.
- Check and improve offer structures.
- Review and enhance CRM notes before and after calls for pre/post-deal analysis.● Improve proposal development.
- Ensure presentation structures are customized.● Review the business ecosystem (Limeup + Impletech (Germany region) + branding agency (UK region) + SEO network) for upselling and extra outbound opportunities● Provide immediate suggestions for improvements.
ICP, Buyer Personas, Pain/Gain, Value Proposition
● Define Ideal Customer Profiles (ICP).
- Identify and document key characteristics of ideal customers.● Develop detailed buyer personas.
- Outline demographics, behaviors, and pain points.● Identify customer pain points and gains.
- Conduct research and document insights.● Refine the value proposition.
- Ensure it addresses identified pain points and highlights key gains.
Hypothesis Formulation and Testing Process
● Formulate sales hypotheses.
- Identify potential strategies and approaches.● Develop a testing process for hypotheses.
- Create a structured approach to test and validate hypotheses.● Implement testing procedures.
- Monitor and document outcomes.
Sequence Campaign and Process Rituals
● Review existing sequence campaigns.
- Analyze current steps and stages to identify issues.● Redesign and optimize the sequence campaign.
- Develop new steps and stages to improve effectiveness.● Establish process rituals.
- Define regular activities and checkpoints to maintain campaign momentum.● Implement the redesigned campaign.
- Launch the new sequence campaign.● Monitor and adjust the campaign.
- Track progress and make necessary adjustments based on performance data.
Multichannel Outbound Infrastructure Setup
● Develop a multichannel outbound strategy.
- Identify and integrate multiple communication channels.● Set up the infrastructure.
- Ensure all tools and platforms are in place.● Train the team on new processes.
- Provide guidance and resources for effective implementation.● Launch and monitor the multichannel campaign.
- Track performance and make necessary adjustments.
How Advising with Iryna Looks
Outbound Domain Example
Audit of existing components
Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration
ICP Validation
Which customers will ensure the scale
Analysis of sales processes
● How to ensure pipeline with leads and increase conversion
● Lead Qualification
Offering Analysis
Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)
What Companies Say About Anton
Case Studies
Discover stories of how Iryna has helped companies succeed
Case studies
Discover stories of how Iryna has helped companies succeed
Anton's Background and Activities
10+ People Recommend Anton
Liliya Tyndyk
Head Of Digital Marketing at MacPaw
Juliia Petryk
CEO at Bathtub Creative
Yurii Veremchuk
Head of Business Growth at Woodpecker
Frequently Asked Questions
How will Anton’s roadmap be personalized for my business??
The advisor studies the company’s business case and creates a custom roadmap that is adapted to the conditions, available resources, and company size. This roadmap will use strategies that have been successful with similar companies, ensuring a tailored approach.
How flexible is the roadmap suggested by Anton?
The roadmap is designed to be flexible and can be adjusted as the company’s needs change. Different steps can be prioritized based on urgency and organizational shifts.
How will Anton help a company achieve its business goals?
At the beginning of the advising process, you define your goals and discuss deliverables and resources with Anton. After carefully studying your particular case, an advisor builds a roadmap and proposes the best type of engagement with a company.
What kind of results has Anton achieved with similar companies?
Iryna has successfully helped similar companies build account management from scratch, increase revenue by 20% and increase the upsell rate by 5%. These outcomes demonstrate the advisor’s ability to drive growth and deliver measurable results.
What does the engagement process with Anton look like?
Once you approve the advisor’s roadmap and subscribe, you’ll gain access to a shared workspace where you and your team can track progress and goal status. A dedicated client manager will help keep you up-to-date with the process and assist you with any additional needs. The advisor will be highly involved during the initial stages of the roadmap, with more frequent activities and meetings. This typically includes frequent weekly meetings and async activities with a team and C-levels. As your team progresses and gains competency, the intensity of the advisor’s engagement typically decreases, focusing on providing support as needed.
Can I involve other advisors or vendors alongside Anton for a comprehensive solution?
Yes, Anton can help identify and work with additional advisors or vendors to address all aspects of the company’s needs, ensuring a comprehensive solution.
Is it possible to engage Anton at the pre-sale stage?
Yes, Anton can be involved at the pre-sale stage, offering support in areas such as sales, delivery, account management, and marketing to enhance the company’s expertise.
What should a company do to maximize the success of the advising process?
The company’s involvement is key to success. Being ready to implement changes and having a company ambassador to drive execution will ensure that the advice provided is effectively applied.
What factors influence the pricing of Anton’s services?
Pricing depends on the complexity of the case, the advisor’s experience, and the type of engagement. This ensures that the cost reflects the value and expertise provided.
Are there any hidden fees?
There are no hidden fees. A company only pays for advisors’ engagement. All costs are transparent and provided upfront, so companies know exactly what they are paying for.
How does Wiseboard ensure the safety of my intellectual property when working with Anton?
Wiseboard protects intellectual property through strict policies. Advisors and companies sign NDAs before sharing any information. In special cases, additional agreements can be signed to enhance security.
What if I need to replace Anton during our engagement?
If the advisor isn’t the right fit, Wiseboard will help the company find a replacement, with the transition starting from the next calendar month to minimize disruption.
Can I cancel the subscription with Anton?
Yes, a company can cancel with a 20-day notice if the decision is made not to continue with the advisor’s services.
Is there a cost for the introductory meeting with Anton?
No, the intro meeting is free of charge. The main conditions are the relevant request and Olha’s availability.
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