
Anton Fedulov
Senior Account Executive • 17 years of experience • Lisbon, Portugal
Former at
Anton co-founded one of the largest Sales Communities SalesLabel, and grew his company, Neurons Lab, to $2M ARR within three years.
- B2B Sales
- Outbound Sales
- Inbound Sales
- Pre-sale

Advised 15+ companies
Achievements
- 17 years of experience in Business Development, mainly B2B Sales and Partnership Management for IT Service and Product companies.
- Launched full cycle sales process from scratch in 5+ companies with 50-400+ headcount hitting from $1M to $11M in sales revenue.
- Launched AI company Neurons Lab and ensured its growth to 60 employees and $2M ARR within three years.
- A co-founder of SalesLabel, one of the biggest Sales Communities. The author of about 500 articles.
How Anton Can Help
Involvement Plans
Basic
On-Demand Calls
For companies that require a one-time feedback or benchmark
- 1-2 hours Q&A calls about any topic
- No docs and artifacts review before/after meetings
- No deep dive into the existing processes
- No joint chat and async work
Standard
Up to 6 hrs / mo
For companies that plan to improve their existing process and require guidance rather than execution
- Regular calls with the sales team and other responsible people:
- Sales team sync-ups
- Quick on-demand calls
- Q&A session / Mentoring session / Workshops
- Alignment calls with other departments
- Strategy meetings with the CEO: feedback sessions, brainstorming - Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
- Joint chat and async work
- Regular calls with the sales team and other responsible people:
Advanced
Up to 10 hrs / mo
For companies that plan to build processes from scratch and require execution
- Everything in "Standard Plan" plus:
- Firefighting in problem cases
- Monitoring the process and revision of the results
- Hypothesis testing
- Adding new ICPs
- Calls listening and providing recommendations
- Launch new strategies and sales channels (i.e., online events, roadshows, cold calling)
- Launch of other types of campaigns (ABM, reapproach)
- Analysis and improvement of the following funnel stages (negotiations /follow-ups / etc.)
- Help with hiring or skill analysis of the team not involved in the outbound process.
- Advice on sales enablement and people management
Need to Build a Custom Plan?
Custom RequestProject Involvement List
- Build Sales from scratch6 - 8 weeksRequest a Quote
- Inbound sales process review2 - 3 weeksRequest a Quote
- Workshop for the sales team2 - 4 hoursRequest a Quote
- Pre-sale review2 - 4 hoursRequest a Quote
Example of Advising with Anton
- 1
Qualification, Presale, and Proposals
- Review and enhance the qualification process.
- Define and document qualification criteria.
- Implement a scoring system (e.g., BANT Qualification). - Optimize the presale process.
- Check and improve offer structures.
- Review and enhance CRM notes before and after calls for pre/post-deal analysis. - Improve proposal development.
- Ensure presentation structures are customized. - Review the business ecosystem (Limeup + Impletech (Germany region) + branding agency (UK region) + SEO network) for upselling and extra outbound opportunities
- Provide immediate suggestions for improvements.
- Review and enhance the qualification process.
- 2
ICP, Buyer Personas, Pain/Gain, Value Proposition
- Define Ideal Customer Profiles (ICP).
- Identify and document key characteristics of ideal customers. - Develop detailed buyer personas.
- Outline demographics, behaviors, and pain points. - Identify customer pain points and gains.
- Conduct research and document insights. - Refine the value proposition.
- Ensure it addresses identified pain points and highlights key gains.
- Define Ideal Customer Profiles (ICP).
- 3
Hypothesis Formulation and Testing Process
- Formulate sales hypotheses.
- Identify potential strategies and approaches. - Develop a testing process for hypotheses.
- Create a structured approach to test and validate hypotheses. - Implement testing procedures.
- Monitor and document outcomes.
- Formulate sales hypotheses.
- 4
Sequence Campaign and Process Rituals
- Review existing sequence campaigns.
- Analyze current steps and stages to identify issues. - Redesign and optimize the sequence campaign.
- Develop new steps and stages to improve effectiveness. - Establish process rituals.
- Define regular activities and checkpoints to maintain campaign momentum. - Implement the redesigned campaign.
- Launch the new sequence campaign. - Monitor and adjust the campaign.
- Track progress and make necessary adjustments based on performance data.
- Review existing sequence campaigns.
- 5
Multichannel Outbound Infrastructure Setup
- Develop a multichannel outbound strategy.
- Identify and integrate multiple communication channels. - Set up the infrastructure.
- Ensure all tools and platforms are in place. - Train the team on new processes.
- Provide guidance and resources for effective implementation. - Launch and monitor the multichannel campaign.
- Track performance and make necessary adjustments.
- Develop a multichannel outbound strategy.
What Companies Say About Anton
“We're so glad we hired Iryna. She helped us improve our sales efforts with clear and practical advice. Our results have improved a lot since she started working with us. Definitely recommend her, she is a true professional.”
- Company type
- Serviсe
- Size
- 21 - 50
- Project
- Outbound Setup
“Iryna really knows her stuff when it comes to sales! She helped us figure out how to reach more customers, and it's made a big difference for our business. She's super friendly and great to work with.”
- Company type
- Serviсe
- Size
- 51-100
- Project
- Outbound Setup
“Iryna did an amazing job helping us set up our outbound sales. She made everything easy to understand and gave us a plan that really worked. Thanks to her, we've seen a big increase in our sales. Highly recommend!”
- Company type
- Serviсe
- Size
- 51-10
- Project
- Outbound Setup
Case Studies

Outbound process setup and maintenance
Service company | 21-50 employees | FinTech & HealthTech
Read case studyLet Anton Accelerate Your Sales
Anton's Background and Activities
Founder & CEO
Sales Label Consulting
Jun 2016 - Present
Chief Operations Officer & Co-Founder
DevOps Garage
Sep 2023 - Present
Business Development Advisor
Neurons Lab
Aug 2022 - Present
Co-Founder & Head of Partnership
Neurons Lab
Jun 2019 - Aug 2022
● Lead overall partnership strategy, driving customer acquisition and revenue growth
● Designed, evaluated, and pursued new IT companies and referral partnerships with various industry players
● Managed a portfolio of partners, including sourcing, negotiating, signing and launching deals
● Secured new and innovative integrations and co-marketing initiatives that drive revenue
● Deepened relationships with existing partners by looking at opportunities for joint programsCo-Founder
IT Sales Conference "Driving Sales"
Apr 2018 - Present
Founder
Sales Label in IT Offshore and Neashore Companies
Nov 2016 - Present
Sales Operations Hacker & Partner
FORTES.VISION
Sep 2023 - Dec 2023
Senior Account Executive
Expandi.io
Aug 2022 - Aug 2023
VP of Global Business Development
The App Solutions
Aug 2016 - Jun 2017
● Worked on aggressive and sustainable revenue performance.
● Built organizational alignment around long and short-term sales and channel strategy.
● Developed and operationalized channel programs that accelerate the growth of TAS's core channel.
● Identified and developed new channels to meet the evolving needs of TAS’s customers and product portfolio.
● Evaluated and analyzed the effectiveness of sales models and programs. Determine what programs should start, stop or continue based on business goals.
● Hire, develop, and retain a team that is both strategic and execution-minded.
● Managed programs through all phases of the development cycle, from analysis and design through implementation and tracking.
● Led with vision and created team focus by identifying the highest ROI initiatives that support TAS’s sales strategy.Business Development Director
The App Solutions
Feb 2015 - May 2016
● Responsible for building out a high-performance partnership network across Europe and the USA, executing sales across all market segments whilst constructing a compelling channel proposition to drive longer-term growth.
● Responsible for building a pipeline in all territories and sectors whilst monitoring close rates, developing a long-term partner enablement program with assets in place to accelerate partner sales opportunities, training the sales organisation on partner capabilities and working across all business units to facilitate and enable increased sales revenue through a focused strategic partner channel.Chief Commercial Officer
Dev iQ
Nov 2014 - Feb 2015
Senior International Sales Coordinator
Grossum
Aug 2014 - Nov 2014
● Responsible for all sales and marketing activities within their region US/CA/AU/EU;
● Building up contact lists and profiling the key companies in each country;
● Establishing and executing business strategies;
● Analysing market data and defining sales potential;
● Negotiating and closing communication campaigns with government institutions and private sector companies.Sales Coordinator
Grossum
May 2014 - Aug 2014
● Assisted in hiring, comprehensive training and daily support of the sales team;
● Monitored the work and performance of the sales team;
● Overall company revenue & sales department budgeting; budget control and analysis;
● Coordinated and execution of Marketing / eMarketing activities and campaigns;
● Corporate PR and social media presence;
● Onsite client visits coordination and contract negotiations;
● Led generation and extension of potential clients database;
● Driving forward CRM system integration into sales organization;
● Corporate sales events arrangements and coordinationSales Executive
2P Agency
Nov 2013 - May 2014
● Part of the Ukrainian management team, responsible for the sales process, business intelligence & business development.Clients software (Bipper Communication AS) Sales Manager
Ciklum
Jun 2012 - Nov 2013
● Established Bipper Communication AS (former Excel Data) Partner Network
● Attracted leads and engaged first customer in CIS
● Createdt a 5-year prospective sales and promotion strategy plan
● Participated in partner events as a speaker.Country Manager CIS
Bipper
May 2012 - Nov 2013
Market Development Manager (Utel 3G)
Utel
May 2010 - May 2012
● Active sales of mobile third-generation services for corporate clients
● Negotiation and agreement with clients on communications services
● Market Analysis of mobile communications and Internet services
● Prepare Seminars, trainings and presentations for company
Events
Sales Mates Podcast #13: Sales Team Motivation Systems How to build a predictable and scalable sales process
10+ People Recommend Anton
Mariia Vitruk
Head of Linkbuilding Department at Netpeak
Kateryna Chubka
Business Development Manager at Calder
Eugene Sakara
CBDO & Co-founder at OmiSoft
Elena Vovk
Chief Executive Officer at Infinite Livestreaming
Liliya Tyndyk
Head Of Digital Marketing at MacPaw
Juliia Petryk
CEO at Bathtub Creative
Yurii Veremchuk
Head of Business Growth at Woodpecker
Anton Fedulov
Founder & CEO at Sales Label Consulting
Ilya Azovtsev
Growth Marketing Lead at Expandi.io
Anna Buts
Head of Marketing, AdTech & MarTech at Star
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