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Anton Fedulov

Senior Account Executive • 17 years of experience • Lisbon, Portugal

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Anton is an expert in B2B sales and Partnership management with over 17 years of experience. He specializes in go-to-market strategy development, sales scaling, and full-cycle sales process launch. Anton has helped 5+ IT service and product companies go from $1M to $11M in sales revenue.
Anton co-founded one of the largest Sales Communities SalesLabel, and grew his company, Neurons Lab, to $2M ARR within three years.

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Advised15+ companies

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Achievements

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    17 years of experience in Business Development, mainly B2B Sales and Partnership Management for IT Service and Product companies.
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    Launched full cycle sales process from scratch in 5+ companies with 50-400+ headcount hitting from $1M to $11M in sales revenue.
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    Launched AI company Neurons Lab and ensured its growth to 60 employees and $2M ARR within three years.
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    A co-founder of SalesLabel, one of the biggest Sales Communities. The author of about 500 articles.

How Anton Can Help

  • Build B2B Sales from Scratch / Reinforce existing one

     ICP, target personas, Go-to-Market Strategy● Value proposition, Offer, Messaging● Outbound lead generation (cold outreach)    - Omnichannel outreach via E-mail, LinkedIn, etc.    - Data mining, data management    - Targeted outreach / deep personalization    - Outreach business process (multistep sequences)    - Outreach automation    - Outreach Metrics and KPIs    - SDR role workflow    - Growth● Inbound Lead Generation    -Lead validation and qualification    -Marketing Pipeline (MQL → SQL)    -Metrics and automation    -Marketing content for sales activities● Sales Forecasting

  • Pre-sale

    ●  Proposals    - What exactly do you sell, how and why do you sell it    - How to form/adapt the offer to the client    - What to include / not to include    - How to submit an offer● Structuring the deal    - Identifying customer needs and forming an appropriate offer (often a problem area when the needs are incorrectly identified and the offer is incorrectly formed: wrong engagement model, delivery)    - Engagement models: which model to use when    - Pricing: not too expensive, not too cheap, but as much as needed    - Ensuring delivery in accordance with customer expectations● Onboarding the client    - Legal documents    - Invoicing    - Communication, processes    - Public engagement

  • Sales Enablement

    ● The onboarding process for new hires● Sales kit (presentation, proposal, scripts)● Lead generation kit (templates, scripts)● Training programs

  • Build Social Selling Strategy

    ● Ideal Salesperson Profile● Best practices in recruiting salespeople● KPIs and compensation plans

Involvement Plans

3 - 6 - 12 months involvement

Basic

On-Demand Calls

For companies that require a one-time feedback or benchmark

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    1-2 hours Q&A calls about any topic
    No docs and artifacts review before/after meetings
    No deep dive into the existing processes
    No joint chat and async work


















Standard

Up to 6 hrs / mo

For companies that plan to improve their existing process and require guidance rather than execution

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    Regular calls with the sales team and other responsible people:- Sales team sync-ups- Quick on-demand calls- Q&A session / Mentoring session / Workshops- Alignment calls with other departments- Strategy meetings with the CEO: feedback sessions, brainstorming
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    Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
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    Joint chat and async work









Advanced

Up to 10 hrs / mo

For companies that plan to build processes from scratch and require execution

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    Everything in "Standard Plan" plus:
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    Firefighting in problem cases
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    Monitoring the process and revision of the results
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    Hypothesis testing
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    Adding new ICPs
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    Calls listening and providing recommendations
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    Launch new strategies and sales channels (i.e., online events, roadshows, cold calling)
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    Launch of other types of campaigns (ABM, reapproach)
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    Analysis and improvement of the following funnel stages (negotiations /follow-ups / etc.)
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    Help with hiring or skill analysis of the team not involved in the outbound process.
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    Advice on sales enablement and people management

Project Involvement List

Optional activities

Example of Advising with Anton

Sales enhancement example

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Qualification, Presale, and Proposals

● Review and enhance the qualification process.
- Define and document qualification criteria.
- Implement a scoring system (e.g., BANT Qualification).
● Optimize the presale process.
- Check and improve offer structures.
- Review and enhance CRM notes before and after calls for pre/post-deal analysis.
● Improve proposal development.
- Ensure presentation structures are customized.
● Review the business ecosystem (Limeup + Impletech (Germany region) + branding agency (UK region) + SEO network) for upselling and extra outbound opportunities● Provide immediate suggestions for improvements.

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ICP, Buyer Personas, Pain/Gain, Value Proposition

● Define Ideal Customer Profiles (ICP).
- Identify and document key characteristics of ideal customers.
● Develop detailed buyer personas.
- Outline demographics, behaviors, and pain points.
● Identify customer pain points and gains.
- Conduct research and document insights.
● Refine the value proposition.
- Ensure it addresses identified pain points and highlights key gains.

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Hypothesis Formulation and Testing Process

● Formulate sales hypotheses.
- Identify potential strategies and approaches.
● Develop a testing process for hypotheses.
- Create a structured approach to test and validate hypotheses.
● Implement testing procedures.
- Monitor and document outcomes.

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Sequence Campaign and Process Rituals

● Review existing sequence campaigns.
- Analyze current steps and stages to identify issues.
● Redesign and optimize the sequence campaign.
- Develop new steps and stages to improve effectiveness.
● Establish process rituals.
- Define regular activities and checkpoints to maintain campaign momentum.
● Implement the redesigned campaign.
- Launch the new sequence campaign.
● Monitor and adjust the campaign.
- Track progress and make necessary adjustments based on performance data.

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Multichannel Outbound Infrastructure Setup

● Develop a multichannel outbound strategy.
- Identify and integrate multiple communication channels.
● Set up the infrastructure.
- Ensure all tools and platforms are in place.
● Train the team on new processes.
- Provide guidance and resources for effective implementation.
● Launch and monitor the multichannel campaign.
- Track performance and make necessary adjustments.

How Advising with Iryna Looks

Outbound Domain Example

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Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

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ICP Validation

Which customers will ensure the scale

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Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

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Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

What Companies Say About Anton

“We're so glad we hired Iryna. She helped us improve our sales efforts with clear and practical advice. Our results have improved a lot since she started working with us. Definitely recommend her, she is a true professional.”

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Yevhenii Ananchenko

Head of Management at Kozak Group

Company type

Serviсe

Size

21 - 50

Project

Outbound Setup

“Iryna really knows her stuff when it comes to sales! She helped us figure out how to reach more customers, and it's made a big difference for our business. She's super friendly and great to work with.”

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Katia Chubka

Head of Sales at Calder

Company type

Serviсe

Size

51-100

Project

Outbound Setup

“Iryna did an amazing job helping us set up our outbound sales. She made everything easy to understand and gave us a plan that really worked. Thanks to her, we've seen a big increase in our sales. Highly recommend!”

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Bohdan Buzan

Head of Sales at Getmentioned

Company type

Serviсe

Size

51-10

Project

Outbound Setup

“Iryna was fantastic in setting up our outbound sales. She understood our needs and created a simple, effective strategy. Our sales process is now much smoother, and we're getting more leads. Thank you, Iryna!”

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Dmytro Konstantynov

CEO, Co-founder at Alpacked

Company type

Serviсe

Size

11-50

Project

Outbound Setup

Case Studies

Discover stories of how Iryna has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Case studies

Discover stories of how Iryna has helped companies succeed

Illustration

Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Let Anton Accelerate Your Sales

Anton's Background and Activities

    Founder & CEOSales Label ConsultingJun 2016 - Present

    Chief Operations Officer & Co-FounderDevOps GarageSep 2023 - Present

    Business Development AdvisorNeurons LabAug 2022 - Present

    Co-Founder & Head of PartnershipNeurons LabJun 2019 - Aug 2022
    ● Lead overall partnership strategy, driving customer acquisition and revenue growth● Designed, evaluated, and pursued new IT companies and referral partnerships with various industry players● Managed a portfolio of partners, including sourcing, negotiating, signing and launching deals● Secured new and innovative integrations and co-marketing initiatives that drive revenue● Deepened relationships with existing partners by looking at opportunities for joint programs

    Co-FounderIT Sales Conference "Driving Sales"Apr 2018 - Present

    FounderSales Label in IT Offshore and Neashore CompaniesNov 2016 - Present

    Sales Operations Hacker & Partner FORTES.VISIONSep 2023 - Dec 2023

    Senior Account ExecutiveExpandi.io Aug 2022 - Aug 2023

    VP of Global Business DevelopmentThe App SolutionsAug 2016 - Jun 2017
    ● Worked on aggressive and sustainable revenue performance.● Built organizational alignment around long and short-term sales and channel strategy.● Developed and operationalized channel programs that accelerate the growth of TAS's core channel.● Identified and developed new channels to meet the evolving needs of TAS’s customers and product portfolio.● Evaluated and analyzed the effectiveness of sales models and programs. Determine what programs should start, stop or continue based on business goals.● Hire, develop, and retain a team that is both strategic and execution-minded. ● Managed programs through all phases of the development cycle, from analysis and design through implementation and tracking.● Led with vision and created team focus by identifying the highest ROI initiatives that support TAS’s sales strategy.

    Business Development DirectorThe App SolutionsFeb 2015 - May 2016
    ● Responsible for building out a high-performance partnership network across Europe and the USA, executing sales across all market segments whilst constructing a compelling channel proposition to drive longer-term growth.
    ● Responsible for building a pipeline in all territories and sectors whilst monitoring close rates, developing a long-term partner enablement program with assets in place to accelerate partner sales opportunities, training the sales organisation on partner capabilities and working across all business units to facilitate and enable increased sales revenue through a focused strategic partner channel.

    Chief Commercial OfficerDev iQNov 2014 - Feb 2015

    Senior International Sales Coordinator GrossumAug 2014 - Nov 2014
    ● Responsible for all sales and marketing activities within their region US/CA/AU/EU;● Building up contact lists and profiling the key companies in each country;● Establishing and executing business strategies; ● Analysing market data and defining sales potential; ● Negotiating and closing communication campaigns with government institutions and private sector companies.

    Sales Coordinator GrossumMay 2014 - Aug 2014
    ● Assisted in hiring, comprehensive training and daily support of the sales team;● Monitored the work and performance of the sales team;● Overall company revenue & sales department budgeting; budget control and analysis;● Coordinated and execution of Marketing / eMarketing activities and campaigns;● Corporate PR and social media presence;● Onsite client visits coordination and contract negotiations;● Led generation and extension of potential clients database;● Driving forward CRM system integration into sales organization;● Corporate sales events arrangements and coordination

    Sales Executive2P AgencyNov 2013 - May 2014
    ● Part of the Ukrainian management team, responsible for the sales process, business intelligence & business development.

    Clients software (Bipper Communication AS) Sales ManagerCiklumJun 2012 - Nov 2013
    ● Established Bipper Communication AS (former Excel Data) Partner Network● Attracted leads and engaged first customer in CIS● Createdt a 5-year prospective sales and promotion strategy plan● Participated in partner events as a speaker.

    Country Manager CISBipperMay 2012 - Nov 2013

    Market Development Manager (Utel 3G)UtelMay 2010 - May 2012
    ● Active sales of mobile third-generation services for corporate clients● Negotiation and agreement with clients on communications services● Market Analysis of mobile communications and Internet services● Prepare Seminars, trainings and presentations for company

    MA Teacher of Physical Education Kherson State University2003-2007

    Coach in Organization, Information TechnologyWiesbadener Akademie für Psychoterapie, WIAPIssued 2018

    Business and Management: Advanced EntrepreneurshipStanford University Graduate School of BusinessIssued 2012

    Past EventSales Mates Podcast #13: Sales Team Motivation Systems

Get Advised by the Sales Professional

Let Anton accelerate your business.

10+ People Recommend Anton


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Liliya Tyndyk

Head Of Digital Marketing at MacPaw

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Juliia Petryk

CEO at Bathtub Creative

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Yurii Veremchuk

Head of Business Growth at Woodpecker

Frequently Asked Questions

  • How will Anton’s roadmap be personalized for my business??

    The advisor studies the company’s business case and creates a custom roadmap that is adapted to the conditions, available resources, and company size. This roadmap will use strategies that have been successful with similar companies, ensuring a tailored approach.

  • How flexible is the roadmap suggested by Anton?

    The roadmap is designed to be flexible and can be adjusted as the company’s needs change. Different steps can be prioritized based on urgency and organizational shifts.

  • How will Anton help a company achieve its business goals?

    At the beginning of the advising process, you define your goals and discuss deliverables and resources with Anton. After carefully studying your particular case, an advisor builds a roadmap and proposes the best type of engagement with a company.

  • What kind of results has Anton achieved with similar companies?

    Iryna has successfully helped similar companies build account management from scratch, increase revenue by 20% and increase the upsell rate by 5%. These outcomes demonstrate the advisor’s ability to drive growth and deliver measurable results.

  • What does the engagement process with Anton look like?

    Once you approve the advisor’s roadmap and subscribe, you’ll gain access to a shared workspace where you and your team can track progress and goal status. A dedicated client manager will help keep you up-to-date with the process and assist you with any additional needs. The advisor will be highly involved during the initial stages of the roadmap, with more frequent activities and meetings. This typically includes frequent weekly meetings and async activities with a team and C-levels. As your team progresses and gains competency, the intensity of the advisor’s engagement typically decreases, focusing on providing support as needed.

  • Can I involve other advisors or vendors alongside Anton for a comprehensive solution?

    Yes, Anton can help identify and work with additional advisors or vendors to address all aspects of the company’s needs, ensuring a comprehensive solution.

  • Is it possible to engage Anton at the pre-sale stage?

    Yes, Anton can be involved at the pre-sale stage, offering support in areas such as sales, delivery, account management, and marketing to enhance the company’s expertise.

  • What should a company do to maximize the success of the advising process?

    The company’s involvement is key to success. Being ready to implement changes and having a company ambassador to drive execution will ensure that the advice provided is effectively applied.

  • What factors influence the pricing of Anton’s services?

    Pricing depends on the complexity of the case, the advisor’s experience, and the type of engagement. This ensures that the cost reflects the value and expertise provided.

  • Are there any hidden fees?

    There are no hidden fees. A company only pays for advisors’ engagement. All costs are transparent and provided upfront, so companies know exactly what they are paying for.

  • How does Wiseboard ensure the safety of my intellectual property when working with Anton?

    Wiseboard protects intellectual property through strict policies. Advisors and companies sign NDAs before sharing any information. In special cases, additional agreements can be signed to enhance security.

  • What if I need to replace Anton during our engagement?

    If the advisor isn’t the right fit, Wiseboard will help the company find a replacement, with the transition starting from the next calendar month to minimize disruption.

  • Can I cancel the subscription with Anton?

    Yes, a company can cancel with a 20-day notice if the decision is made not to continue with the advisor’s services.

  • Is there a cost for the introductory meeting with Anton?

    No, the intro meeting is free of charge. The main conditions are the relevant request and Olha’s availability.

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