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Den Rudenko

CEO • 13 years of experience • Ukraine

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Den is an expert in direct management of delivery operations and business development with over 13 years of experience. Under his leadership, Yalantis experienced phenomenal growth, quadrupling its business while maintaining a solid 40% sales acceptance rate. Den helps companies prepare for a scale, build teams, plan delivery budgets, and get visibility across all operations.

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Advised15+ companies

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Achievements

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    13+ years of experience in the IT sphere.
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    Promoted to CEO from PM, Delivery Director, and COO at Yalantis.
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    Increased and sustained opportunity sales acceptance to 40%.
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    Effectively established and managed business processes when the company grew from 100 to 500 employees.
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    Helped the company achieve and maintain a breakeven margin for the last few years.

How Den Can Help

  • Improving Delivery & Operations 

    ● Operation KPIs framework● Operation efficiency● Org structure analysis and optimization● P&L Gap Analysis● Customer Success competency setup● CSAT & NPS work out● POI (Claims management) and Opportunity● Upsale / Crossale framework● Partner relationships● Contract negotiation

  • Assistance with Business Strategy and Development

    ● Lead validation and qualification● Pre-sale / Proposals / Deal structuring● CRM / Flow automation● Metrics / Reporting

  • Help with Hiring and Talent Operations

    ● Competency setup● Salary management● HR management● HR Marketing● Company culture● Assessing risks

  • Help with Pre-Sale

    ● Value proposition shaping● Forming an offer according to customers\ needs● Adapting the offer to the client● Pricing● Submitting offers● Contract negotiation

Involvement Plans

3 - 6 - 12 months involvement

Basic

On-Demand Calls

For companies that require a one-time feedback or benchmark

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    1-2 hours Q&A calls about any topic
    No docs and artifacts review before/after meetings
    No deep dive into the existing processes
    No joint chat and async work


















Standard

Up to 6 hrs / mo

For companies that plan to improve their existing process and require guidance rather than execution

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    Regular calls with the delivery team and other responsible people:- Delivery team sync-ups- Quick on-demand calls- Q&A session / Mentoring session / Workshops- Alignment calls with other departments- Strategy meetings with the CEO: feedback sessions, brainstorming
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    Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
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    Joint chat and async work









Advanced

Up to 10 hrs / mo

For companies that plan to build processes from scratch and require execution

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    Everything in "Standard Plan" plus:
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    Firefighting in problem cases
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    Monitoring the process and revision of the results
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    Hypothesis testing
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    Assistance with scaling
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    Dashboard and reporting setup
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    Launching new strategies
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    Budget planning and control
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    Analysis and improvement of the processes across the company
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    Help with hiring or skill analysis of the team not involved in the delivery process
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    Advice on people management and talent operations

Project Involvement List

Optional activities

Example of Advising with Den

Business Development + Delivery & Operations Strategy

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Investigation / Audit Deep Dive and Preparation for the Launch

● Finding the problem and finding ways of addressing it● Initial advice, discussing potentials for growth● Discussing and planning next steps

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Business Development Stage

● Creating visibility of key processes● Conducting P&L Gap Analysis● Setting up delivery KPI and dashboard● Planning delivery budget● Business Process Decomposition● Org structure analysis and optimization● Planning quarter revenue planning● Addressing specific problems

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Delivery Operations Stage

● Improving delivery quality and finding sources of additional revenue● Finding “draining holes” in company’s expenses● Improving talent operations

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Monitoring and Improvement

● Implementing further improvements: -Tracking roadmap progress -Improving pre-sale -Supporting implementations of changes

How Advising with Iryna Looks

Outbound Domain Example

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Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

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ICP Validation

Which customers will ensure the scale

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Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

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Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

What Companies Say About Den

“We're so glad we hired Iryna. She helped us improve our sales efforts with clear and practical advice. Our results have improved a lot since she started working with us. Definitely recommend her, she is a true professional.”

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Yevhenii Ananchenko

Head of Management at Kozak Group

Company type

Serviсe

Size

21 - 50

Project

Outbound Setup

“Iryna really knows her stuff when it comes to sales! She helped us figure out how to reach more customers, and it's made a big difference for our business. She's super friendly and great to work with.”

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Katia Chubka

Head of Sales at Calder

Company type

Serviсe

Size

51-100

Project

Outbound Setup

“Iryna did an amazing job helping us set up our outbound sales. She made everything easy to understand and gave us a plan that really worked. Thanks to her, we've seen a big increase in our sales. Highly recommend!”

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Bohdan Buzan

Head of Sales at Getmentioned

Company type

Serviсe

Size

51-10

Project

Outbound Setup

“Iryna was fantastic in setting up our outbound sales. She understood our needs and created a simple, effective strategy. Our sales process is now much smoother, and we're getting more leads. Thank you, Iryna!”

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Dmytro Konstantynov

CEO, Co-founder at Alpacked

Company type

Serviсe

Size

11-50

Project

Outbound Setup

Case Studies

Discover stories of how Den has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Case studies

Discover stories of how Iryna has helped companies succeed

Illustration

Service company | 21-50 employees | FinTech & HealthTech

Illustration

Service company | 21-50 employees | FinTech & HealthTech

Illustration

Service company | 21-50 employees | FinTech & HealthTech

Let Den Accelerate Your Delivery

Den's Background and Activities

    Chief Executive Officer
    Yalantis
    Jan 2024 - Present

    Chief Operating Officer
    Yalantis
    Oct 2020 - Jan 2024

    - Effectively managed a team of over 500 employees
    - Designing and implementing business operations
    - Oversaw executive leadership, directors of Delivery and Non-Delivery business units, and the work of executives
    - Developed intensive, ambitious business strategies, short-term goals, and long-term objectives.
    - Spearheaded overhaul of various underperforming departments to reduce stagnation and increase growth and productivity.
    - Fostered change in company culture to be more open, transparent, and accountable.
    - Evaluated and managed the company performance and P&L balance
    - Participated in the company’s expansion procedures
    - Evaluated performance by analyzing and interpreting data and metrics
    - Contributed to mutually successful partner and vendor relationships with clients.

    Delivery Director
    Yalantis
    Apr 2018 - Oct 2020

    Senior Project Manager
    SoftServe
    Oct 2017 - Apr 2018

    Project Manager
    Anadea Inc
    Apr 2015 - Oct 2017

    Project manager
    NEW-NORM
    May 2013 - Apr 2015

    Software Engineer
    NEW-NORM
    Feb 2012 - Apr 2015

    MA Software Development
    IT STEP Academy
    2011-2013

    MS Enterprise Economy
    Prydniprovska State Academy of Civil Engineering and Architecture
    2009-2011

    MS Geographic Information Technologies
    Dnipro National University
    2006-2011

    ISO/IEC 27701:2019 Personal data management system
    IMS Academy
    Issued Mar 2023

    BI Strategy
    Laba
    Issued Oct 2021

    Business Process Modeling
    Luxoft
    Issued Dec 2020

    SAFe Agilist
    Scaled Agile, Inc.
    Issued Dec 2020

    Project Management Professional (PMP)
    Project Management Institute

Get Advised by the Delivery & Operations Professional

Let Den accelerate your business.

15+ People Recommend Den


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Dmytro Kovalenko

Founderat Uptech & Rozmova

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Yevhen Fedorenko

Vice President of Client Successat SoftServe

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Alexandr Kholodov

Presidentat Yalantis

Frequently Asked Questions

  • How long does it take for Wiseboard to match me with Den?

    You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.

  • Do I need to pay for the Intro meeting with Den?

    Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.

  • How many Advisors can I meet before making a final decision?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.

  • Can I change Den during the subscription period if I am not satisfied?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.

  • How does Wiseboard ensure that Intellectual Property is protected?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How is Wiseboard different?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How did Wiseboard select and vet Iryna and other Advisors?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

Get matched with the right advisor for your business success

Get expert guidance today!

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