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Anna Buts
Head of Marketing, AdTech & MarTech • 16 years of experience • UK
Anna is a marketing professional with over 10 years of experience. She is an expert in B2B Marketing with a focus on Enterprises. As a Head of Marketing, she increased inbound TOFU by 35% by targeting product-aware and problem-aware traffic.
Anna gained recognition as a Gartner analyst in the Market guide by building awareness of Competera and USP products. She helps B2B companies develop and implement marketing strategies, find the brand’s voice, and align marketing processes with sales.
Iryna Begma
Head of Sales • 14 years of experience • Kyiv, Ukraine
Iryna works with SMBs and enterprises to help them cut costs and increase productivity with the best Mac and iOS apps. Setapp for Teams is a unique Mac and iOS apps subscription model, which comprises a versatile set of solutions in Optimization, Design, Software Development, Productivity, etc.
Advised2+ companies
Advised 15+ companies
Achievements
Over 10 years of marketing experience focused on Enterprises.
Increased Inbound TOFU by 35% YoY via targeting product-aware and
problem-aware traffic with integrated campaigns.
problem-aware traffic with integrated campaigns.
Increased Demand generation contribution to the pipeline to 35% via launching ABM supported by CRM & Marketing automation tools implementation.
Gained recognition as a Gartner analyst in the Market guide by building
awareness of Competera products and USP.
awareness of Competera products and USP.
How Anna Can Help
Marketing Strategy
● Positioning & Value proposition● ICP development● Customer journey mapping● Growth & Demand Generation● Account Based marketing● Product Marketing● Inbound/Outbound Marketing● Data analysis. Sales and marketing analytics and forecasting● Marketing operations● Sales enablement
Digital
● Lead/Demand Generation - Inbound / Outbound funnel development and optimization● Paid advertising - PPC for integrated marketing campaigns● SEO - SEO strategy - clusters/kw, backlinks, content contribution, crowd marketing● Content marketing - Content development process - Content strategy and distribution● SMM Strategy - Defining SMM strategy to strengthen brand’s voice - Leadership - Client-facing teams● PR and communications strategy refining - Effectively amplify your message in the market: - Through owned or earned media, events, podcasts - By fostering relationships with advisors, influencers, and analysts
Brand Marketing and Messaging
● Positioning● Value Proposition● Service/Product offerings
Management
● Sales and marketing alignment - Setting up joint planning and reporting process● Team structuring, hiring, management● KPIs
Subscription Plans
3 - 6 - 12 months duration possible
What Advising with Anna Looks Like
Joined Marketing & Sales Campaign Launch Example
Intro Call / Audit
● Understanding current marketing strategy● Understanding timelines and cycles● Understanding the client and sales channels● Initial advice and further steps
Developing a Step-by-Step Roadmap
● Conducting market research● Defining the scope of work via campaigns● Setting up outbound campaigns (goals, current state, progress tracking)● Creating a joined marketing and sales campaign plan
Joined Campaign Launch and Assessment
● Setting up campaign reporting and feedback loops (reporting template)● Create an engagement plan to seize opportunities once they appear● Sharing suggestions and engagement tactics● Marketing strategy assessment and further recommendation on the most efficient channels
Monitoring and support on demand
● Support in the format of correspondence with the team in a joined chat● Preparing and sharing templates, docs, review materials, etc.● Help with hiring
How Advising with Iryna Looks
Outbound Domain Example
Audit of existing components
Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration
ICP Validation
Which customers will ensure the scale
Analysis of sales processes
● How to ensure pipeline with leads and increase conversion
● Lead Qualification
Offering Analysis
Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)
Here is What People Say about Anna
Case Studies
Discover stories of how Iryna has helped companies succeed
Case studies
Discover stories of how Iryna has helped companies succeed
Anna's Background and Achievements
Other Sales Advisors
Frequently Asked Questions
How long does it take for Wiseboard to match me with Anna?
You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.
Do I need to pay for the Intro meeting with Anna?
Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.
How many Advisors can I meet before making a final decision?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
Can I change Anna during the subscription period if I am not satisfied?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
How does Wiseboard ensure that Intellectual Property is protected?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How is Wiseboard different?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How did Wiseboard select and vet Anna and other Advisors?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.