Anna Buts
Head of Marketing, AdTech & MarTech • 16 years of experience • UK
Currently at
Anna is a marketing professional with over 10 years of experience. She is an expert in B2B Marketing with a focus on Enterprises. As a Head of Marketing, she increased inbound TOFU by 35% by targeting product-aware and problem-aware traffic.
Anna gained recognition as a Gartner analyst in the Market guide by building awareness of Competera and USP products. She helps B2B companies develop and implement marketing strategies, find the brand’s voice, and align marketing processes with sales.
Anna gained recognition as a Gartner analyst in the Market guide by building awareness of Competera and USP products. She helps B2B companies develop and implement marketing strategies, find the brand’s voice, and align marketing processes with sales.
- B2B Marketing
- Marketing Strategy
- ABM
Advised 2+ companies
Achievements
- Over 10 years of marketing experience focused on Enterprises.
- Increased Inbound TOFU by 35% YoY via targeting product-aware and
problem-aware traffic with integrated campaigns. - Increased Demand generation contribution to the pipeline to 35% via launching ABM supported by CRM & Marketing automation tools implementation.
- Gained recognition as a Gartner analyst in the Market guide by building
awareness of Competera products and USP.
How Anna Can Help
Subscription Plans
3 - 6 - 12 months duration possible
Basic
On-Demand Calls
- 2-4 hours of one-time advising booked in advance
- Strategy sessions, workshops, or general Q&A sessions
- Other types of one-time project involvement
Standard
Classic advising
- 4-6 hours of advising calls per month
- Preparing useful materials before meetings
- Joint chat with Iryna and a company for quick Q&As
Advanced
Setup + Advising
- Outbound function setup for the company
- Internal team onboarding / helping with hiring
- Processes maintenance and improvement
Need to Build a Custom Plan?
Custom RequestProject Involvement Extras
Optional activities list
- Strategy Session2 - 4 hoursRequest a Quote
- Workshop with Real Company Cases2 - 4 hoursRequest a Quote
- Q&A Session2 - 4 hoursRequest a Quote
- Corporate Training2 - 4 hoursRequest a Quote
What Advising with Anna Looks Like
Joined Marketing & Sales Campaign Launch Example
- 1
Intro Call / Audit
- Understanding current marketing strategy
- Understanding timelines and cycles
- Understanding the client and sales channels
- Initial advice and further steps
- 2
Developing a Step-by-Step Roadmap
- Conducting market research
- Defining the scope of work via campaigns
- Setting up outbound campaigns (goals, current state, progress tracking)
- Creating a joined marketing and sales campaign plan
- 3
Joined Campaign Launch and Assessment
- Setting up campaign reporting and feedback loops (reporting template)
- Create an engagement plan to seize opportunities once they appear
- Sharing suggestions and engagement tactics
- Marketing strategy assessment and further recommendation on the most efficient channels
- 4
Monitoring and support on demand
- Support in the format of correspondence with the team in a joined chat
- Preparing and sharing templates, docs, review materials, etc.
- Help with hiring
Here is What People Say about Anna
“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”
- Company type
- Serviсe
- Size
- 51-100
- Project
- Outbound Setup
- Status
- Finished
“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”
- Company type
- Serviсe
- Size
- 51-100
- Project
- Outbound Setup
- Status
- Finished
“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”
- Company type
- Serviсe
- Size
- 51-10
- Project
- Outbound Setup
- Status
- Finished
Case Studies
Discover stories of how Iryna has helped companies succeed
Outbound process setup and maintenance
Service company | 21-50 employees | FinTech & HealthTech
Read case studyLet Anna Accelerate Your Sales
Anna's Background and Achievements
Head of Marketing, AdTech & MarTech
Star
Jan 2023 - Present
Mentor
Projector Institute
May 2022 - Present
Mentor of Product Marketing Course at Projector Institute.Head of Marketing
Competera Pricing Platform
2020 - 2023
Communication and Sales Pipeline Development.Product Marketing Manager
Competera Pricing Platform
2019 - 2020
Sales Pipeline Development.Funnel Manager
Competera Pricing Platform
Sep 2017 - Dec 2018
Sales Pipeline Development.Marketing Manager
Creatio
Nov 2015 - Sep 2017
Gained recognition as a Gartner analyst in the Market guide by building
awareness of Competera products and USP.Senior E-commerce Manager
Ukraine International Airlines
Nov 2013 - Oct 2015
E-commerce Manager
Ukraine International Airlines
Jul 2009 - Oct 2013
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Preply
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Greg Karpets
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Antonina Skrypnyk
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Valentyn Yaromenko
Founder at White Sales
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