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Den Rudenko

CEO • 13 years of experience • Ukraine

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Den is an expert in direct management of delivery operations and business development with over 13 years of experience. Starting out as a Delivery Manager at Yalantis, he rose through the ranks to become COO and eventually CEO. Under his leadership, Yalantis experienced phenomenal growth, quadrupling its business while maintaining a solid 40% sales acceptance rate.

Den helps companies prepare for a scale, build teams, plan delivery budgets, and get visibility across all operations. He believes that in 80% of cases, the issue lies not with people but with processes.

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Iryna Begma

Head of Sales • 14 years of experience • Kyiv, Ukraine

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Iryna works with SMBs and enterprises to help them cut costs and increase productivity with the best Mac and iOS apps. Setapp for Teams is a unique Mac and iOS apps subscription model, which comprises a versatile set of solutions in Optimization, Design, Software Development, Productivity, etc. 

    B2B Sales
    Outbound Sales
    Inbound Sales
    B2B Marketing

Advised7+ companies

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Advised 15+ companies

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Achievements

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    13+ years of experience in the IT sphere.
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    Promoted to CEO from PM, Delivery Director, and COO at Yalantis.
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    Increased and sustained opportunity sales acceptance to 40%.
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    Effectively established and managed business processes when the company grew from 100 to 500 employees.
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    Helped the company achieve and maintain a breakeven margin for the last few years.
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How Dan Can Help

Business Strategy

● Operation KPIs frameworkOperation efficiencyOrg structure analysis and optimizationP&L Gap Analysis

Project Management

● SDLC setup and ramp-up● Project management competency● Project management documentation● Project management role & model● Project Health Indicators● Dashboard and reporting setup● Quality gates and Audits

 Account Management 

● Customer Success competency setup● CSAT & NPS work out● POI (Claims management) and Opportunity● Upsale / Crossale framework● Partner relationships● Contract negotiation

Delivery

● Delivery quality and additional revenue● Delivery KPI and dashboard setup● Delivery GPM optimization● COM & Resource utilization● Delivery budget planning & control 

Pre-Sale

● Value proposition shaping● Forming an offer according to customers\ needs● Adapting the offer to the client● Pricing● Submitting offers● Contract negotiation

Talent Operations

● Setting up job requirements/job description● Competency setup● Salary management● HR management● HR marketing● Company culture● Assessing risks

Subscription Plans

3 - 6 - 12 months duration possible

Basic

On-Demand Calls

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    2-4 hours of one-time advising booked in advance

Standard

Classic advising

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    4-6 hours of advising calls per month
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    Preparing useful materials before meetings
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    Joint chat with an advisor and a company for quick Q&As

Advanced

Setup + Advising

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    Outbound function setup for the company
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    Internal team onboarding / helping with hiring
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    Processes maintenance and improvement

Project Involvement Extras

Optional activities list

What Advising with Den Looks Like


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Investigation / Audit

● Finding the problem and finding ways of addressing it● Initial advice, discussing potentials for growth● Discussing and planning next steps

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Business Development Stage

● Creating visibility of key processes● Conducting P&L Gap Analysis● Setting up delivery KPI and dashboard● Planning delivery budget● Business Process Decomposition● Org structure analysis and optimization● Planning quarter revenue planning● Addressing specific problems

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Delivery & Operations Stage

● Improving delivery quality and finding sources of additional revenue● Setting up or improving account management● Improving talent operations

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Monitoring and Improvement

● Implementing further improvements● Tracking roadmap progress● Improving pre-sale● Supporting implementations of changes

How Advising with Iryna Looks

Outbound Domain Example

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Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

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ICP Validation

Which customers will ensure the scale

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Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

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Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

Here is What People Say about Den

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Yevhenii Ananchenko

Founder

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Company type

Serviсe

Size

51-100

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Katia Chubka

Head of Sales

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Company type

Serviсe

Size

51-100

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Bohdan Buzan

Head of Sales

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Company type

Serviсe

Size

51-10

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Dmytro Konstantinov

Founder

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Company type

Serviсe

Size

51-50

Project

Outbound Setup and Maintenance

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Konstantin Karpushin

Founder

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Company type

Serviсe

Size

21-50

Project

Outbound Setup and Maintenance

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Olena Martyniuk

Founder

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Company type

Serviсe

Size

21-50

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Yaroslav Romanenko

Founder

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Company type

Serviсe

Size

11-20

Project

Outbound Setup and Maintenance

Status

in progress

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Marta Vitruk

Founder

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Company type

Serviсe

Size

501-1000

Project

Audit

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Eugene Viter

Founder

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Company type

Serviсe

Size

21-50

Project

Audit & Team Hiring

Status

in progress

May 20, 2023

Case Studies

Discover stories of how Iryna has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Case studies

Discover stories of how Iryna has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Let Den Accelerate Your Sales

Den's Background and Achievements

    Chief Executive OfficerYalantisJan 2024 - Present

    Chief Operating OfficerYalantisOct 2020 - Jan 2024- Effectively managed a team of over 500 employees
    - Designing and implementing business operations
    - Oversaw executive leadership, directors of Delivery and Non-Delivery business units, and the work of executives
    - Developed intensive, ambitious business strategies, short-term goals, and long-term objectives.
    - Spearheaded overhaul of various underperforming departments to reduce stagnation and increase growth and productivity.
    - Fostered change in company culture to be more open, transparent, and accountable.
    - Evaluated and managed the company performance and P&L balance
    - Participated in the company’s expansion procedures
    - Evaluated performance by analyzing and interpreting data and metrics
    - Contributed to mutually successful partner and vendor relationships with clients.

    Delivery DirectorYalantisApr 2018 - Oct 2020

    Senior Project ManagerSoftServeOct 2017 - Apr 2018

    Project ManagerAnadea IncApr 2015 - Oct 2017

    Project managerNEW-NORMMay 2013 - Apr 2015

    Software EngineerNEW-NORMFeb 2012 - Apr 2015

    MA Software DevelopmentIT STEP Academy2011-2013

    MS Enterprise EconomyPrydniprovska State Academy of Civil Engineering and Architecture2009-2011

    MS Geographic Information TechnologiesDnipro National University2006-2011

    ISO/IEC 27701:2019 Personal data management systemIMS AcademyIssued Mar 2023

    BI StrategyLabaIssued Oct 2021

    Business Process ModelingLuxoftIssued Dec 2020

    SAFe AgilistScaled Agile, Inc.Issued Dec 2020

    Project Management Professional (PMP)Project Management Institute

    Den hasn't received any awards yet



Get Advised by a Delivery Professional

Let Den accelerate your business.

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Frequently Asked Questions

  • How long does it take for Wiseboard to match me with Den?

    You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.

  • Do I need to pay for the Intro meeting with Den?

    Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.

  • How many Advisors can I meet before making a final decision?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.

  • Can I change Den during the subscription period if I am not satisfied?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.

  • How does Wiseboard ensure that Intellectual Property is protected?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How is Wiseboard different?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How did Wiseboard select and vet Iryna and other Advisors?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

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