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Alex ZlotkoChief Revenue Officer • 15 years of experience • Kyiv, Ukraine
Alex has more than 15 years of experience in sales, working with service and product companies. He successfully mentored over ten tech startups and has strong expertise in launching new products and building sales organizations from scratch. Alex has multiple years of experience managing large teams and scaling sales processes. He is an active contributor to various online communities for salespeople and the author of a blog dedicated to B2B sales, marketing, and startups.
Advised10+ companies
Alex's Achievements
How Alex Can Help
Building sales from scratch
● ICP, target personas, Go-to-Market Strategy● Value proposition, Offer, Messaging ● Outbound lead generation (cold outreach) — Omnichannel outreach via E-mail, LinkedIn, Phone, etc. — Targeted outreach / deep personalization — Outreach business process (multistep cadences) — Outreach automation — Outreach metrics and KPIs
Inbound lead generation
● Lead validation and qualification● Marketing Pipeline● Metrics and automation
Enterprise sales process
● Pipeline stages and tactics● Best practices in closing big deals● Key metrics and KPIs
Sales Enablement
● Onboarding process for new hires● Sales kit (presentation, proposal, scripts)● Lead generation kit (templates, scripts)● Training programs
Sales Team Management
● Ideal Salesperson Profile ● Best practices in recruiting salespeople● KPIs and compensation plans
Subscription Plans
3 - 6 - 12 months duration possible
Involvement Add-ons
Optional activities list
What Advising with Alex Looks Like
Enhanced Advising Example
Audit of Existing Business Model
● Developing Go-to-Market Strategy and creating product messaging that communicates the unique value proposition● Designing sales model and determining sales channels● Defining organizational structure● Identifying Key Metrics for tracking performance● Creating Ideal Customer Profile (ICP)
ICP Refinement and Lead Generation
● Building lists of target accounts that match ICP● Launching inbound lead generation process● Initiating cold outreach processes
Enterprise Sales Process Review
● Implementing pipeline stages and tactics● Creating Sales Kit (documents, templates, scripts)
Salespeople Management
● Defining roles and forming a sales team● Identifying KPIs and setting goals● Creating compensation plans, defining base salary and bonuses● Developing recruitment strategy
Sales planning
● Creating a sales planning model to guide the organization's growth and direction over several years● Forecasting future sales volumes, revenues, and customer acquisition based on historical sales data and input from sales teams
Customer Success
● Creating churn mitigation strategies● Improving customer retention● Implementing expansion strategies● Evaluating performance based on defined metrics
Hear from Alex's Advising Companies
“I would highly recommend working with Alex if you need to build sales processes from the very beginning. I liked his direct approach, big experience, and consistency. Thanks to him and our sales team, we created sales processes and increased our revenue x2,25 times YoY. If you like people who like to work, tell you the truth whatever it is, and provide good solutions, Alex is someone you really need .”
Alexandr BondarCo-founder Swag24.com
February 19, 2024
“Alexander is a rare sales expert. His experience and strategic thinking, together with the ability to work with a team, can launch a sales department in any company. I would like to thank Alexander for the valuable knowledge he shared with me and his impact on the community."
Dmytro ChernovyiCMO & Co-Founder @ Forecastio
December 2, 2019
"A year ago, I turned to Alex for advice on launching a sales department for our B2B SaaS startup (Sitechecker). We already have many inbound leads and would like to convert them better with the help of sales managers. As a result, Alex became my constant mentor in this direction and adjusted my strategy every month. His advice helped me avoid a lot of mistakes."
Ivan PaliiHead of Product at Sitechecker
October 23, 2023
Alex's Background and Achievements
Other Sales Advisors
Frequently Asked Questions
How long does it take for Wiseboard to match me with Alex?
You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.
Do I need to pay for the Intro meeting with Alex?
Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.
How many Advisors can I meet before making a final decision?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
Can I change Alex during the subscription period if I am not satisfied?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How does Wiseboard ensure that Intellectual Property is protected?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How is Wiseboard different?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How did Wiseboard select and vet Alex and other Advisors?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.