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CRO, Head of Product & Sales • 15+ years of experience • Kyiv, Ukraine
Alex has more than 15 years of experience in sales, working with service and product companies. He successfully mentored over 10 tech startups and has strong expertise in launching new products and building sales organizations from scratch. Alex is an active contributor to various online communities for salespeople and the author of a blog dedicated to B2B sales, marketing, and startups.
Advised4+ companies
● ICP, target personas, Go-to-Market Strategy● Value proposition, Offer, Messaging● Outbound lead generation (cold outreach) - Omnichannel outreach via E-mail, LinkedIn, Phone, etc. - Targeted outreach / deep personalization - Outreach business process (multistep cadences) - Outreach automation - Outreach Metrics and KPIs● Inbound lead generation - Lead validation and qualification - Marketing Pipeline - Metrics and automation● Enterprise sales process - Pipeline stages and tactics - Best practices in closing big deals - Key metrics and KPIs
● The onboarding process for new hires● Sales kit (presentation, proposal, scripts)● Lead generation kit (templates, scripts)● Training programs
● Implementing ITIL best practices● Service strategy development● Service design● Incidents and problems management● Service transition and operation● Continual Service Improvement (CSI)
● Ideal Salesperson Profile● Best practices in recruiting salespeople● KPIs and compensation plans
Involvement Plans
3 - 6 - 12 months involvement
Building outbound lead generation
Deep Dive and Preparation for the Launch
● Analysis of previous experience with cold outreach and its metrics● Tool-kit setup review and recommendations for the improvement● Analysis of Value Proposition and other services provided to the client● Review of marketing materials sent to clients at different stages● Analysis of LinkedIn pages that are used for cold emails and recommendations for their improvement● Website audit and recommendations for improvement to launching cold sales● Structuring a lead-gen and sales process with the list of required people (if applicable)● Analysis of the customer database for future ICP development● Analysis of the previously sent messages to customers● Analysis of the deliverability metrics and recommendations
Updating and Development of New Components
● Development of ICP - Development of 2 ICPs - Forming a list of criteria for searching for potential customers according to the prescribed ICP● Writing messages for reach-outs - Writing emails for the ICP (6-7 messages) - Writing LinkedIn messages for the ICP - Creating a campaign structure using multi-channel outreach
Launching Omnichannel Outbound and Team Onboarding
● Setting up an omnichannel automated lead-gen workflow - Automating the database search and validation process - Automating the process of launching cold emails● Preparing a manual for the lead generation process automation● Training lead generators on how to look for leads and launch campaigns● Defining KPIs and metrics for outreach campaigns - KPIs for cold emails - Team KPIs
Lead Generating Finetuning and Process Maintenance
● Running A/B tests● Running new campaigns● Q&As, further guidance of the team, and supervision of the outbound process
How Advising with Iryna Looks
Outbound Domain Example
Audit of existing components
Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration
ICP Validation
Which customers will ensure the scale
Analysis of sales processes
● How to ensure pipeline with leads and increase conversion
● Lead Qualification
Offering Analysis
Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)
Case Studies
Discover stories of how Alex has helped companies succeed
Case studies
Discover stories of how Iryna has helped companies succeed
Frequently Asked Questions
How long does it take for Wiseboard to match me with Iryna?
You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.
Do I need to pay for the Intro meeting with Alex?
Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.
How many Advisors can I meet before making a final decision?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
Can I change Iryna during the subscription period if I am not satisfied?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
How does Wiseboard ensure that Intellectual Property is protected?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How is Wiseboard different?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How did Wiseboard select and vet Iryna and other Advisors?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
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