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Alex Zlotko

CRO, Head of Product & Sales • 15+ years of experience • Kyiv, Ukraine

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Alex has more than 15 years of experience in sales, working with service and product companies. He successfully mentored over 10 tech startups and has strong expertise in launching new products and building sales organizations from scratch. Alex is an active contributor to various online communities for salespeople and the author of a blog dedicated to B2B sales, marketing, and startups.

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Advised4+ companies

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Achievements

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    15 years of experience in Sales in Service and Product companies.
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    Launched sales from scratch in 10+ companies.
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    Helped multiple tech companies scale sales and achieve 300% revenue growth.
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    Closed several 7 figure deals.
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    Worked with top companies in various industries (Heineken, Zyxel, Societe Generale)

How Alex Can Help

  • Building Sales from Scratch / Reinforce existing one

    ● ICP, target personas, Go-to-Market Strategy● Value proposition, Offer, Messaging● Outbound lead generation (cold outreach)    - Omnichannel outreach via E-mail, LinkedIn, Phone, etc.    - Targeted outreach / deep personalization    - Outreach business process (multistep cadences)    - Outreach automation    - Outreach Metrics and KPIs● Inbound lead generation    - Lead validation and qualification    - Marketing Pipeline    - Metrics and automation● Enterprise sales process    - Pipeline stages and tactics    - Best practices in closing big deals    - Key metrics and KPIs

  • Sales Enablement

    ● The onboarding process for new hires● Sales kit (presentation, proposal, scripts)● Lead generation kit (templates, scripts)● Training programs

  • Customer Success

    ● Implementing ITIL best practices● Service strategy development● Service design● Incidents and problems management● Service transition and operation● Continual Service Improvement (CSI)

  • Sales Team Management

    ● Ideal Salesperson Profile● Best practices in recruiting salespeople● KPIs and compensation plans

Involvement Plans

3 - 6 - 12 months involvement

Basic

On-Demand Calls

For companies that require a one-time feedback or benchmark

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    1-2 hours Q&A calls about any topic
    No docs and artifacts review before/after meetings
    No deep dive into the existing processes
    No joint chat and async work


















Standard

Up to 6 hrs / mo

For companies that plan to improve their existing process and require guidance rather than execution

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    Regular calls with the sales team and other responsible people:- Sales team sync-ups- Quick on-demand calls- Q&A session / Mentoring session / Workshops- Alignment calls with other departments- Strategy meetings with the CEO: feedback sessions, brainstorming
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    Preparing and sharing templates and docs, reviewing materials, statuses, homework, etc.
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    Joint chat and async work









Advanced

Up to 10 hrs / mo

For companies that plan to build processes from scratch and require execution

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    Everything in "Standard Plan" plus:
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    Firefighting in problem cases
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    Monitoring the process and revision of the results
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    Hypothesis testing
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    Adding new ICPs
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    Go-to-market development, planning and execution
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    Launch new sales strategies
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    Launch of other types of campaigns (ABM, reapproach)
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    Analysis and improvement of the sales operations
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    KPIs for the sales team
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    Advice on sales enablement and people management

Project Involvement List

Optional activities

Example of Advising with Alex

Building outbound lead generation

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Deep Dive and Preparation for the Launch

● Analysis of previous experience with cold outreach and its metrics● Tool-kit setup review and recommendations for the improvement● Analysis of Value Proposition and other services provided to the client● Review of marketing materials sent to clients at different stages● Analysis of LinkedIn pages that are used for cold emails and recommendations for their improvement● Website audit and recommendations for improvement to launching cold sales● Structuring a lead-gen and sales process with the list of required people (if applicable)● Analysis of the customer database for future ICP development● Analysis of the previously sent messages to customers● Analysis of the deliverability metrics and recommendations

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Updating and Development of New Components 

● Development of ICP - Development of 2 ICPs - Forming a list of criteria for searching for potential customers according to the prescribed ICP● Writing messages for reach-outs - Writing emails for the ICP (6-7 messages) - Writing LinkedIn messages for the ICP - Creating a campaign structure using multi-channel outreach

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Launching Omnichannel Outbound and Team Onboarding

● Setting up an omnichannel automated lead-gen workflow - Automating the database search and validation process - Automating the process of launching cold emails● Preparing a manual for the lead generation process automation● Training lead generators on how to look for leads and launch campaigns● Defining KPIs and metrics for outreach campaigns - KPIs for cold emails - Team KPIs

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Lead Generating Finetuning and Process Maintenance

● Running A/B tests● Running new campaigns● Q&As, further guidance of the team, and supervision of the outbound process

How Advising with Iryna Looks

Outbound Domain Example

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Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

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ICP Validation

Which customers will ensure the scale

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Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

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Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

What Companies Say About Alex

“We're so glad we hired Alex. He helped us improve our sales efforts with clear and practical advice. Our results have improved a lot since she started working with us. Definitely recommend her, she is a true professional.”

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Yevhenii Ananchenko

Head of Management at Kozak Group

Company type

Serviсe

Size

21 - 50

Project

Outbound Setup

“Iryna really knows her stuff when it comes to sales! She helped us figure out how to reach more customers, and it's made a big difference for our business. She's super friendly and great to work with.”

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Katia Chubka

Head of Sales at Calder

Company type

Serviсe

Size

51-100

Project

Outbound Setup

“Iryna did an amazing job helping us set up our outbound sales. She made everything easy to understand and gave us a plan that really worked. Thanks to her, we've seen a big increase in our sales. Highly recommend!”

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Bohdan Buzan

Head of Sales at Getmentioned

Company type

Serviсe

Size

51-10

Project

Outbound Setup

“Iryna was fantastic in setting up our outbound sales. She understood our needs and created a simple, effective strategy. Our sales process is now much smoother, and we're getting more leads. Thank you, Iryna!”

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Dmytro Konstantynov

CEO, Co-founder at Alpacked

Company type

Serviсe

Size

11-50

Project

Outbound Setup

Case Studies

Discover stories of how Alex has helped companies succeed

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Product company | 21-50 employees | Sales CRM

Case studies

Discover stories of how Iryna has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Let Alex Accelerate Your Sales

Alex's Background and Activities

    Chief Executive OfficerForecastioSep 2023 - Present

    AdvisorSWAG42 Jan 2023 - Jan 2024

    AdvisorNetHunt CRMFeb 2023 - Dec 2023

    Chief Revenue OfficerScallium - marketplace platformNov 2020 - Jul 2022

    AdvisorGMDH StreamlineNov 2020 - Apr 2021

    VP of SalesAddCPMNov 2016 - Oct 2020

    VP of Sales.ioOct 2015 - Sep 2016

    Head of Product (Creatio Service)Terrasoft UkraineJul 2009 - Jul 2015
    ● Management of Service Desk department● Budget planning and control● Pre-sale and project activities● Product Management● Go-to-Market Strategy planning and execution● Sales Team Management● Key Account Management

    Head of Customer SuccessTerrasoft UkraineDec 2008 - Jul 2015

    Computer and Information Sciences and Support ServicesNational Technical University of Ukraine 'Kyiv Polytechnic Institute'​2003-2009

    ITIL v.3Issued May 2009

Get Advised by the Sales Professional

Let Alex accelerate your business.

10+ People Recommend Alex


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Liliya Tyndyk

Head Of Digital Marketing at MacPaw

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Juliia Petryk

CEO at Bathtub Creative

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Yurii Veremchuk

Head of Business Growth at Woodpecker

Frequently Asked Questions

  • How will Alex’s roadmap be personalized for my business??

    The advisor studies the company’s business case and creates a custom roadmap that is adapted to the conditions, available resources, and company size. This roadmap will use strategies that have been successful with similar companies, ensuring a tailored approach.

  • How flexible is the roadmap suggested by Alex?

    The roadmap is designed to be flexible and can be adjusted as the company’s needs change. Different steps can be prioritized based on urgency and organizational shifts.

  • How will Alex help a company achieve its business goals?

    At the beginning of the advising process, you define your goals and discuss deliverables and resources with Alex. After carefully studying your particular case, an advisor builds a roadmap and proposes the best type of engagement with a company.

  • What kind of results has Alex achieved with similar companies?

    Iryna has successfully helped similar companies build account management from scratch, increase revenue by 20% and increase the upsell rate by 5%. These outcomes demonstrate the advisor’s ability to drive growth and deliver measurable results.

  • What does the engagement process with Alex look like?

    Once you approve the advisor’s roadmap and subscribe, you’ll gain access to a shared workspace where you and your team can track progress and goal status. A dedicated client manager will help keep you up-to-date with the process and assist you with any additional needs. The advisor will be highly involved during the initial stages of the roadmap, with more frequent activities and meetings. This typically includes frequent weekly meetings and async activities with a team and C-levels. As your team progresses and gains competency, the intensity of the advisor’s engagement typically decreases, focusing on providing support as needed.

  • Can I involve other advisors or vendors alongside Alex for a comprehensive solution?

    Yes, Alex can help identify and work with additional advisors or vendors to address all aspects of the company’s needs, ensuring a comprehensive solution.

  • Is it possible to engage Alex at the pre-sale stage?

    Yes, Alex can be involved at the pre-sale stage, offering support in areas such as sales, delivery, account management, and marketing to enhance the company’s expertise.

  • What should a company do to maximize the success of the advising process?

    The company’s involvement is key to success. Being ready to implement changes and having a company ambassador to drive execution will ensure that the advice provided is effectively applied.

  • What factors influence the pricing of Alex’s services?

    Pricing depends on the complexity of the case, the advisor’s experience, and the type of engagement. This ensures that the cost reflects the value and expertise provided.

  • Are there any hidden fees?

    There are no hidden fees. A company only pays for advisors’ engagement. All costs are transparent and provided upfront, so companies know exactly what they are paying for.

  • How does Wiseboard ensure the safety of my intellectual property when working with Alex?

    Wiseboard protects intellectual property through strict policies. Advisors and companies sign NDAs before sharing any information. In special cases, additional agreements can be signed to enhance security.

  • What if I need to replace Alex during our advising process?

    If the advisor isn’t the right fit, Wiseboard will help the company find a replacement, with the transition starting from the next calendar month to minimize disruption.

  • Can I cancel the subscription with Alex?

    Yes, a company can cancel with a 20-day notice if the decision is made not to continue with the advisor’s services.

  • Is there a cost for the introductory meeting with Alex?

    No, the intro meeting is free of charge. The main conditions are the relevant request and Alex’s availability.

Get matched with the right advisor for your business success

Get expert guidance today!

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