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Alex ZlotkoChief Revenue Officer • 15 years of experience • Kyiv, Ukraine


15 years of experience in selling IT products and solutions. Successful mentorship for more than 10 tech startups. Strong expertise in launching new products and building sales organizations from scratch. Multiple years of experience in managing large teams and scaling sales processes. An author of a blog about B2B sales, marketing, and startups. An active contributor to various online communities for salespeople.

Advised10+ companies


Alex's Achievements

    Developed sales strategy and launched sales departments at Scallium, IO Technologies, AddCPM.
    Developed a GTM strategy and launched a new product at Terrasoft Ukraine (Creatio)
    Closed several 7 figure deals.
    Worked with top companies in various industries (ZyXEL, Heineken, OTP Group, Telia Company, Societe Generale Group, ROZETKA, АЛЛО)
    Helped multiple tech startups achieve their first milestone ($1M+ in ARR).

What Alex Can Help With

Building sales from scratch

● ICP, target personas, Go-to-Market Strategy● Value proposition, Offer, Messaging ● Outbound lead generation (cold outreach) — Omnichannel outreach via E-mail, LinkedIn, Phone, etc. — Targeted outreach / deep personalization — Outreach business process (multistep cadences) — Outreach automation — Outreach metrics and KPIs

Inbound lead generation

● Lead validation and qualification● Marketing Pipeline● Metrics and automation

Enterprise sales process

● Pipeline stages and tactics● Best practices in closing big deals● Key metrics and KPIs

Sales Enablement

● Onboarding process for new hires● Sales kit (presentation, proposal, scripts)● Lead generation kit (templates, scripts)● Training programs

Sales Team Management

● Ideal Salesperson Profile ● Best practices in recruiting salespeople● KPIs and compensation plans

Subscription Plans

3 - 6 - 12 months duration possible


Advising only

● 4-6 hours of advising calls per month

● Preparing useful materials before meetings

● A brief summary with key takeaways after each call

● Unlimited Chat


Asses + Build + Support and Advising

Stage 1

● Assessing a current business model and processes.● Building a TO-BE model and defining changes.

Stage 2

● Advising to secure successful change implementation (see the Standard Plan)

Involvement Add-ons

Optional activities list

What Advising with Alex Looks Like

Enhanced Advising Example


Audit of existing business model

GTM strategy / Product messaging / Sales model / Org structure / Key metrics / ICP validation


ICP refinement and lead generation

Building lists of target accounts / Inbound lead generation process / Cold outreach process/tools


Enterprise sales process review

Pipeline stages / Tactics / Sales kit (documents, templates, scripts)


Salespeople management

Roles / KPIs / Compensation plans / Hiring


Sales planning

Planning model / forecasts


Customer Success

Churn mitigation / customer retention / expansion / metrics / compensation plans

Hear from Alex's Advising Companies

“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

Amanda PetersonMarketing Director at Junk Food Co.

October 28, 2017

“Our company started to work with Wiseboard 4 years ago. We had only positive experiences and implemented a lot of projects together. We’re totally satisfied, and now we know that we can rely on Quantum experts any time.”

Jeff GordonsCEO at Clear Thinking

October 28, 2017

“Wiseboard is a reliable and professional company that applies high technology and creates exclusive programs for clients. We highly appreciate this approach and will definitely continue our fruitful cooperation with them.”

Elizabeth SmithDirector of Media at Legal Company

October 28, 2017

Get Advised by the Sales Professional

Let Iryna accelerate your business

Alex's Background and Achievements

    Head Of SalesMacPaw IncSep 2020 - Present

    Head of Sales @ Setapp for TeamsMacPaw IncSep 2020 - Present

    Sales Project ManagerKPMG UkraineAug 2017 - Sep 2020
    My role within the KPMG Product development Center is to ensure growth by winning new clients, improving delivery, and project management. I am leading sales and winning new markets, as well as acting as a Project Manager on Key Products.
    Product Development Center is the software development team within one of the largest Big4 companies. We develop solutions for the automation of internal KPMG processes, as well as help clients improve their business processes.

    Markets ManagerOct 2014 - Aug 2017
    - Business development – sector development/ proposals preparation, monitoring/ maintenance of Contact Database, Alumni program coordination
    - Brand promotion – preparation and distribution of newsletters and client alerts, preparation of news for social media and website, presentations and brochures preparation, and other marketing materials
    - Analytics and Research – market and competitors analysis, weekly digests/ markets and companies analysis, ad-hoc company alerts, using Factiva, Dow Jones, LexisNexis, Mergermarket, the Economist Intelligence, СПАРК
    - Event Management – coordination and preparation of KPMG events and business seminars, external events, preparation of presentations
    - E-mail marketing – launch and management of e-mail marketing within the company

    Markets Senior SpecialistOct 2009 - Oct 2014
    - KPMG Alumni Program- Sector Program Coordination- Business research and analytics- Event management

    Disruptive StrategyHarvard Business School Online2022

    Specialist of Language Interpretation and TranslationKyiv International University2007-2008

    Bachelor of Interpretation and TranslationSevastopol State Technical University2003-2007

    Certified Scrum Product Owner (CSPO)Scrum AllianceIssued Oct 2018

    Scrum Master Certified (SMC)Scrum AllianceIssued Oct 2018

    PR-Ukraine 2017
    Growth in PR
    Issued Jan 2017

    Executive Development Program “School of Marketing”
    Kyiv-Mohyla Business School
    Issued May 2016

    Cambridge English: Advanced (CAE)
    University of Cambridge
    Issued Aug 2003

    Iryna hasn't received any awards yet

    Iryna hasn't published any articles yet

    Upcoming02.09.2023, 7 pm (Kyiv time)Outbound in B2B Sales: How to do lead gen effectively?

Get Advised by the Sales Professional

Let Alex accelerate your business

Other Sales Advisors

Elitsa Zaimova

Head of Sales at Preply

Outbound, ICP, Go-to-Market, Offering

Greg Karpets

Head of Sales at Grammarly

Outbound, Leadgen, ICP, Go-to-Market, Value-based selling

Antonina Skrypnyk

Director Digital Business Solutions at SoftServe

Business Development, Pre-sale, Account Management, Negotiations, Communications, Pitching

Valentyn Yaromenko

Founder at White Sales

Outbound, ICP, Go-to-Market, Offering

Artem Yaremchuk

Co-Founder at Attendify

ICP, Go-to-Market, Value Proposition

Denys Kurdupov

VP of Sales at iDeals 

Inbound Sales, KPIs

Iryna Begma

Head of Sales at MacPaw

Outbound, ICP, Go-to-Market, Offering

Frequently Asked Questions

  • How long does it take for Wiseboard to match me with Alex?

    You should choose the plan which meets your needs and requirements and send us a message to place the order. You can also make it online.

  • Do I need to pay for the Intro meeting with Alex?

    Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.

  • How many Advisors can I meet before making a final decision?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • Can I change Alex during the subscription period if I am not satisfied?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How does Wiseboard ensure that Intellectual Property is protected?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How is Wiseboard different?

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

  • How did Wiseboard select and vet Alex and other Advisors? 

    We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.

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