Olha Iatsyna
Chief Marketing Officer • 12 years of experience • London, UK
Currently at
Olha has more than 12 years of experience in B2B Marketing. She is an expert in marketing strategy, planning and budgeting, content, analytics, and advertising. Olha helps B2B companies get more engagement and sales from their marketing, build strong teams, and switch from outstaffing to outsourcing.
As the former Head of Global Digital Marketing at Ciklum, Olha achieved remarkable success, securing clients with an annual contract value of $8-10 million through digital channels. She currently combines two roles as the Chief Marketing Officer at VeliTech and the Chief Communication Officer at Veli Group, where she continues expanding the company’s client portfolio following the successful launch of six new sub-brands and managing external and internal communications in a group of global iGaming companies.
As the former Head of Global Digital Marketing at Ciklum, Olha achieved remarkable success, securing clients with an annual contract value of $8-10 million through digital channels. She currently combines two roles as the Chief Marketing Officer at VeliTech and the Chief Communication Officer at Veli Group, where she continues expanding the company’s client portfolio following the successful launch of six new sub-brands and managing external and internal communications in a group of global iGaming companies.
- B2B Marketing
- Digital Marketing
- Branding
- Team Recruitment
- Inbound
- Outbound
Advised 1+ companies
Achievements
- As a Head of Global Digital Marketing at Ciklum, brought clients with $8-10M contract value annually via digital channels.
- As CMO at VeliTech, created a new umbrella brand alongside the product company brand, encompassing six sub-brands.
- Within six months of the brand launch, attracted three leading clients through digital channels, each representing a potential long-term value of 2 million USD per contract.
- Launched an integrated marketing campaign that brought a 3x increase in Ciklum lead generation flow.
How Olha Can Help
Subscription Plans
3 - 6 - 12 months duration possible
Basic
On-Demand Calls
- 2-4 hours of one-time advising booked in advance
- Strategy sessions, workshops, or general Q&A sessions
- Other types of one-time project involvement
Standard
Classic advising
- 4-6 hours of advising calls per month
- Preparing useful materials before meetings
- Joint chat with Iryna and a company for quick Q&As
Advanced
Setup + Advising
- Outbound function setup for the company
- Internal team onboarding / helping with hiring
- Processes maintenance and improvement
Need to Build a Custom Plan?
Custom RequestProject Involvement Extras
Optional activities list
- Strategy Session2 - 4 hoursRequest a Quote
- Workshop with Real Company Cases2 - 4 hoursRequest a Quote
- Q&A Session2 - 4 hoursRequest a Quote
- Corporate Training2 - 4 hoursRequest a Quote
What Advising with Olha Looks Like
- 1
Marketing Audit
- Overview of the company’s marketing operations
- Overview of a marketing team strengths and weaknesses
- Defining responsibilities of each marketing branch
- How KPIs are measured
- Defining expected results
- 2
Developing a Roadmap
- Analyzing marketing team
- Hiring Advice
- Defining resources needed to reach the goal
- Defining KPIs
- Developing a timeline and setting goals
- Understanding the target audience
- Defining value proposition
- 3
Implementing Recommendations
- Monitoring and advising
- Tracking the progress
Here is What People Say about Olha
“Olga is the best and most professional and creative marketing manager I have ever seen. I highly recommend Olga for tasks of any complexity. Olga is very pleasant and responsive. The marketing materials at Ciklum made a lasting impression on me, it was always a world-class product.”
- Company type
- Serviсe
- Size
- 51-100
- Project
- Outbound Setup
- Status
- Finished
“Recently Olga has proved a fantastic mentor and advisor for our non-profit organization, Charity Culture Catalyst. She has volunteered her time to help us understand the key principles of marketing and external communications and helped us move towards a practical marketing strategy.”
- Company type
- Serviсe
- Size
- 51-100
- Project
- Outbound Setup
- Status
- Finished
“Olga is a great professional at the same time great leader who can build a well-motivated team to achieve target results. Was a pleasure working with you these years in Ciklum!”
- Company type
- Serviсe
- Size
- 51-10
- Project
- Outbound Setup
- Status
- Finished
Case Studies
Discover stories of how Iryna has helped companies succeed
Outbound process setup and maintenance
Service company | 21-50 employees | FinTech & HealthTech
Read case studyLet Olha Accelerate Your Sales
Olha's Background and Achievements
Chief Communication Officer
VELI GROUP
Jan 2024 - Present
Chief Marketing Officer
VELI TECH
Jul 2023 - Present
Chief Marketing Officer
Newage
Dec 2021 - Jul 2023
-Shaped & launched 2 new digital products in global markets
- Built the employer brand of Newage in 3 geographies
- Increased the quality and flow of potential employees
- Analyzed and refined strategies for better ROI
- Collaborated on GTM strategy creation and implementation
- Maintained internal communications and events for employee wellbeingHead of Global Digital Marketing
Ciklum
Jan 2018 - Nov 2021
- Developed and oversaw a brand strategy to increase awareness of the brand as well as the services/solutions across the globe
- Worked with the team to provide vision and strategy around brand and lead generation campaigns to execute them in results and metrics-driven fashion
-Implemented marketing related activities and initiatives, in line with the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list, and accelerating existing opportunities
- Tracked and continuously improved performance and return on marketing investment based on critical marketing KPIs covering market engagement, MQL/lead sources, attribution, cost-per-lead/cost of customer acquisition, conversion etc
- Built efficient partnerships with the vertical and regional Go To Market leaders, defining the marketing priorities, target clients and accounts
- Supported and encouraged manager with whom the team of marketing/design/engineering professionals is growing professionally and advancing the skillsDigital Marketing Team Lead
Ciklum
Jun 2017 - Jan 2018
- Lead generation
- Digital Marketing
- Marketing Strategy
- Planning
- Team managementDigital Marketing Executive
Ciklum
Jul 2015 - Jun 2017
- Lead generation
- Public Relations and external communications (Online)
- Email Marketing
- Social Media Management
- Issuing/selling in press releases, managing press enquiries
- Video production management
- Awards and international rankingsPublic Relations & Marketing Manager
Softengi - Inspired Software Engineering
Oct 2012 - Jul 2015
EU-RU Translator
Eastbook.EU
Mar 2014 - Jul 2014
Portal on Eastern Partnership is the main project of the Common Europe Foundation. Eastbook.eu informs about the situation in the Eastern European countries and reports on the development of the Union’s policy towards these states.Translator, Interpreter
Technical Center of Diagnostics and Expertise
Feb 2009 - Oct 2012
Full-time position of technical translator and interpreter in the company dealing with certification of foreign equipment and plants as well as construction and approval processes on the territory of Ukraine for any field of production.
Worked with written translation of technical documentation, legal documents as well as construction drawings (metal parts, structural drawings, P&ID, process drawings). Interpreted during the meetings with top management of foreign customers (the company worked with Procter&Gamble, Coca-Cola, and Johnson), as well as technical employees from abroad, assisting during the meeting with Ukrainian engineers.Sales Manager
Custom Software Development Company «Technopark»
Mar 2007 - Dec 2007
Part-time Sales Manager working with selling of the software produced by the company, as well as following and participating in international bids on the development of custom software.Translator, Management of International Activities
Private Company “Dneprprom
Nov 2006 - Feb 2007
Manager on international activity and sales, translator of technical documentation for bids.Interpreter, translator
European Bank of Reconstruction and Development Project in Dnipropetrovsk
Jun 2005 - Nov 2005
Hired translator and interpreter at Dnipropetrovsk Municipal District Heating Project of European Bank for Reconstruction and Development. Approx. amount of translated technical
documentation - 700 pages.
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