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Olha Iatsyna
Chief Marketing Officer • 12 years of experience • London, UK
Olha has more than 12 years of experience in B2B Marketing. She is an expert in marketing strategy, planning and budgeting, content, analytics, and advertising. Olha helps B2B companies get more engagement and sales from their marketing, build strong teams, and switch from outstaffing to outsourcing.
As the former Head of Global Digital Marketing at Ciklum, Olha achieved remarkable success, securing clients with an annual contract value of $8-10 million through digital channels. She currently combines two roles as the Chief Marketing Officer at VeliTech and the Chief Communication Officer at Veli Group, where she continues expanding the company’s client portfolio following the successful launch of six new sub-brands and managing external and internal communications in a group of global iGaming companies.
Iryna Begma
Head of Sales • 14 years of experience • Kyiv, Ukraine
Iryna works with SMBs and enterprises to help them cut costs and increase productivity with the best Mac and iOS apps. Setapp for Teams is a unique Mac and iOS apps subscription model, which comprises a versatile set of solutions in Optimization, Design, Software Development, Productivity, etc.
Advised1+ companies
Advised 15+ companies
Achievements
As a Head of Global Digital Marketing at Ciklum, brought clients with $8-10M contract value annually via digital channels.
As CMO at VeliTech, created a new umbrella brand alongside the product company brand, encompassing six sub-brands.
Within six months of the brand launch, attracted three leading clients through digital channels, each representing a potential long-term value of 2 million USD per contract.
Launched an integrated marketing campaign that brought a 3x increase in Ciklum lead generation flow.
How Olha Can Help
High-Level Marketing Strategy Advising
● Defining KPIs
- MQL
- MQL-SQL
- SQL to Opportunity
- Revenue● Marketing budget● Revenue goals● Understanding target audience
- Domain
- Niche
- Geography● Understanding what to offer to the target audience● Developing roadmaps● Outbound Structure (Marketing + BusDev)
Marketing Operations Improvement
● Marketing audit● Analyzing credentials that are already present● Looking for easy-to-get credentials (low-hanging fruit)● Cutting off channels that do not bring revenue● Improving channels that bring leads● Testing
Inbound Marketing
● Product/Service presentations● Guidelines● General SEO traffic analysis● Account-Based Marketing (ABM)
Marketing Team Recruitment
● Defining Goals and Objectives● Identifying Roles and Responsibilities● Assessing Current Resources● Hiring and Recruitment● Team Structure● Establishing Processes and Workflows● Setting KPIs and Metrics● Monitoring and Adjusting
Subscription Plans
3 - 6 - 12 months duration possible
What Advising with Olha Looks Like
Marketing Audit
● Overview of the company’s marketing operations● Overview of a marketing team strengths and weaknesses● Defining responsibilities of each marketing branch● How KPIs are measured● Defining expected results
Developing a Roadmap
● Analyzing marketing team● Hiring Advice● Defining resources needed to reach the goal● Defining KPIs● Developing a timeline and setting goals● Understanding the target audience● Defining value proposition
Implementing Recommendations
● Monitoring and advising● Tracking the progress
How Advising with Iryna Looks
Outbound Domain Example
Audit of existing components
Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration
ICP Validation
Which customers will ensure the scale
Analysis of sales processes
● How to ensure pipeline with leads and increase conversion
● Lead Qualification
Offering Analysis
Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)
Here is What People Say about Olha
Case Studies
Discover stories of how Iryna has helped companies succeed
Case studies
Discover stories of how Iryna has helped companies succeed
Olha's Background and Achievements
Other Sales Advisors
Frequently Asked Questions
How long does it take for Wiseboard to match me with Olha?
You should choose the plan that meets your needs and requirements and send us a message to place the order. You can also make it online.
Do I need to pay for the Intro meeting with Olha?
Our specialist can help you assess your particular issue and define which plan suits you the most. Feel free to contact us.
How many Advisors can I meet before making a final decision?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
Can I change Anna during the subscription period if I am not satisfied?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards, such as Visa, MasterCard, and American Express.
How does Wiseboard ensure that Intellectual Property is protected?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How is Wiseboard different?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.
How did Wiseboard select and vet Olha and other Advisors?
We offer a variety of payment methods. We accept cash, checks, and the majority of credit cards such as Visa, MasterCard, and American Express.