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Daria Getsman

Senior Global Marketing Lead • 11 years of experience • Warsaw, Poland

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Daria is an 11-year experienced marketing professional with a primary focus on B2B Marketing Strategies and campaigns in LATAM, USA, EMEA, and APAC.
With her extensive experience, Daria provides valuable insights and creative strategies to support B2B companies in competitive markets. Her strategic skills and global viewpoint allow her to create customized solutions that enhance brand visibility, foster engagement, and drive business growth for her clients.

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Iryna Begma

Head of Sales • 14 years of experience • Kyiv, Ukraine

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Iryna works with SMBs and enterprises to help them cut costs and increase productivity with the best Mac and iOS apps. Setapp for Teams is a unique Mac and iOS apps subscription model, which comprises a versatile set of solutions in Optimization, Design, Software Development, Productivity, etc. 

    B2B Sales
    Outbound Sales
    Inbound Sales
    B2B Marketing

AdvisedX+ companies

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Advised 15+ companies

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Achievements

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    Exceeded the engagement goals at Luxoft by 244%, earning recognition from Gartner as an impressive top-of-funnel performance and the golden winner in "Data Innovation" by AIVA.
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    Developed innovative campaigns to build and enhance awareness, resulting in a 500% increase in corporate visibility and TA awareness.
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    Increased consumer base by more than 20 times at TRIOL for 3 years.
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    Created and implemented international GTM and PR strategies for products and brand promotion in LATAM, EMEA, and APAC.
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    The winner of Gartner Marketing & Communications Awards “Excellence in Marketing & Sales Alignment,” May 2023.
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    The winner of Academy of Interactive & Visual Arts Innovation "Data Innovation - B2B", May 2023.
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How Daria Can Help

Strategic Marketing Planning

● Vision & Mission Alignment● SWOT Analysis● Strategy Development● Budget Management● Execution & Monitoring

Marketing Campaigns

● Inbound Marketing● Outbound Marketing● SEO & Content Marketing● SMM: LinkedIn, Facebook, Instagram, Twitter, and others.● Data Analytics & Insights

Brand Development & Management

● Brand Positioning● Value Proposition Development● Customer Journey Mapping

Product Marketing & Launch

● GTM Strategy● Demand Generation● Cross-Functional Collaboration: product, sales, and R&D teams

Leadership & Team Development

● Team Building● Mentoring & Coaching● Performance Management: KPIs for marketing team and performance evaluation

Promotions

● iOS Apps● Android Apps● SaaS products



Subscription Plans

3 - 6 - 12 months duration possible

Basic

On-Demand Calls

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    2-4 hours of one-time advising booked in advance

Standard

Classic advising

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    4-6 hours of advising calls per month
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    Preparing useful materials before meetings
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    Joint chat with Iryna and a company for quick Q&As

Advanced

Setup + Advising

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    Outbound function setup for the company
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    Internal team onboarding / helping with hiring
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    Processes maintenance and improvement

Project Involvement Extras

Optional activities list

What Advising with Daria Looks Like

Marketing Strategy Example

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Intro Call / Marketing Audit

● Defining marketing goals & objectives● Existing framework analysis (tactics, content)● Initial marketing strategy advice● Q&A● Defining next steps

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Developing a Roadmap

● Analyzing the marketing team● Hiring Advice● Defining resources needed to reach the goal● Defining KPIs● Developing a timeline and setting goals● Understanding the target audience● Defining value proposition

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Implementing Recommendations

● Monitoring and advising● Tracking the progress

How Advising with Iryna Looks

Outbound Domain Example

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Audit of existing components

Processes / Roles / People / Expertise: how it's all organized, where the bottlenecks and potential for acceleration

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ICP Validation

Which customers will ensure the scale

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Analysis of sales processes

● How to ensure pipeline with leads and increase conversion
● Lead Qualification

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Offering Analysis

Existing vs. Required offering and capabilities (where to increase expertise and how to prepare the organization for scale in terms of knowledge, people, and processes)

Here Is What Companies Say About Iryna

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Yevhenii Ananchenko

Founder

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Company type

Serviсe

Size

51-100

Project

Outbound Setup




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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Katia Chubka

Head of Sales

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Company type

Serviсe

Size

51-100

Project

Outbound Setup




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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Bohdan Buzan

Head of Sales

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Company type

Serviсe

Size

51-10

Project

Outbound Setup




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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Dmytro Konstantinov

Founder

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Company type

Serviсe

Size

51-50

Project

Outbound Setup and Maintenance

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Konstantin Karpushin

Founder

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Company type

Serviсe

Size

21-50

Project

Outbound Setup and Maintenance

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Olena Martyniuk

Founder

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Company type

Serviсe

Size

21-50

Project

Outbound Setup

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Yaroslav Romanenko

Founder

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Company type

Serviсe

Size

11-20

Project

Outbound Setup and Maintenance

Status

in progress

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Marta Vitruk

Founder

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Company type

Serviсe

Size

501-1000

Project

Audit

Status

Finished

May 20, 2023

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“I was happy to work with Wiseboard! Their efficient solutions helped us to improve plenty of business processes. Now our clients receive their products faster so that they are more satisfied with our services. They deserve the highest grade!”

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Eugene Viter

Founder

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Company type

Serviсe

Size

21-50

Project

Audit & Team Hiring

Status

in progress

May 20, 2023

Case Studies

Discover stories of how Iryna has helped companies succeed

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Case studies

Discover stories of how Iryna has helped companies succeed

Illustration

Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

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Service company | 21-50 employees | FinTech & HealthTech

Let Daria Accelerate Your Sales

Daria's Background and Achievements

    Senior Global Marketing and Strategic LeadLuxoftDec 2021 - Present
    ● Managing 15 industries, leveraging my expertise in business intelligence, strategic marketing automation, and GTM strategies.
    ● Exceeded engagement goals through cutting-edge marketing strategies, recognized by Gartner for outstanding top-of-funnel performance.
    ● Crafted and executed comprehensive marketing and GTM strategies across diverse regions, including the USA, LATAM, EMEA, and APAC, resulting in a significant increase in market penetration and brand awareness.
    ● Implemented ABM targeting Forbes 500 companies, achieving remarkable penetration and engagement rates. Recognized with the Gold Stevie Award at The 2023 International Business Awards for Sales & Marketing Intelligence Solutions.
    ● Won the Award of Distinction in Innovation in Communication (B2B) at the 2023 Communicator Awards for excellence in B2B communication strategies.
    ● Consistently achieved and surpassed engagement goals with Marketing and Sales PaaS products, earning multiple global recognitions and awards.

    Head of Global MarketingZONE 3000Jun 2019 - Jan 2022
    ● Engineered an increase in corporate visibility and target audience awareness, consistently surpassing quarterly growth targets.

    Head of Global Marketing and Digital TransformationTriol CorporationApr 2016 - Jun 2019
    ● Spearheaded the company's entry into new export markets. Key achievements include building an international marketing team from scratch and expanding the consumer base by over 20-fold, significantly contributing to the global presence.
    ● Crafted and executed comprehensive marketing and GTM strategies across diverse regions, including the USA, LATAM, EMEA, and APAC, leading to a significant increase in market penetration and brand awareness.

    Marketing DirectorTriol CorporationFeb 2016 - Apr 2016
    ● Planned and executed launch strategies for new products, including market research, positioning, and messaging.
    ● Created and implemented global campaigns driving interest and sales for new and existing products.
    ● Assembled and nurtured high-performing marketing teams, fostering collaboration to achieve marketing objectives.
    ● Set KPIs for marketing team members, evaluated performance, and fostered a culture of excellence and continuous improvement.
    ● Worked closely with product, sales, and R&D teams to align marketing strategies with product development and sales objectives.

    Founder and Managing DirectorKingstownstudioOct 2013 - Sep 2017
    ● Under my leadership, Kingstown Studio evolved into a trusted provider, serving clients spanning various industries. This experience not only refined my skills in establishing and overseeing a business tailored to both B2B and B2C markets but also underscored my unwavering commitment to delivering exceptional services in a highly competitive environment.

    V.N. Karazin Kharkiv National UniversityMaster's DegreeSep 2009 - Jul 2014

    Agile Project ManagementGoogleIssued Mar 2022

    Applying Projects Management in the Real WorldGoogleIssued Mar 2022

    Foundations of Project ManagementGoogleIssued Mar 2022

    Google Digital CertificateGoogleIssued Mar 2022

    Google Project Management CertificateGoogleIssued Mar 2022

    Google Project Management: SpecializationGoogleIssued Mar 2022

    Project Execution: Running the ProjectGoogleIssued Mar 2022

    Project Initiation: Starting a Successful ProjectGoogleIssued Mar 2022

    Project Planning: Putting It All TogetherGoogleIssued Mar 2022

    The 2023 International Business Awards​, Gold winner of the category​ "Sales & Marketing Intelligence Solution"Issued by Stevie AwardsAug 2023
    Led an exceptional team to remarkable success in Sales & Marketing Intelligence Solutions, earning us the prestigious Gold Stevie Award at The 2023 International Business Awards. This recognition highlights my dedication to innovation, reshaping business intelligence with cutting-edge technology and elevated standards.

    As a proud contributor at Luxoft, this achievement reflects our resolute commitment to shaping the future of business strategy. Our accomplishment not only strengthens our global market standing but also solidifies our reputation as pioneers in business innovation.

    Award of Distinction in Innovation in Communication 2023, Winner of the category​ "Innovation in communication - B2B"Issued by the Academy of Interactive & Visual Arts (AIVA)May 2023
    As a dedicated Product Owner of a leading SaaS product, I had the privilege of leading a team that achieved remarkable success. Our product was recognized as the winner in the Innovation and Communication category of the esteemed 29th Annual Communicator Awards.

    The Communicator Awards is a prestigious international competition honoring excellence in marketing and communications. You can find the complete list of winners on the official Communicator Awards website at https://www.communicatorawards.com/winners/list/?event=1061&category=2003&award=9.

    Adding this prestigious honor to my LinkedIn profile is a testament to the collective efforts of the entire team. It demonstrates our commitment to excellence and positions us as leaders in the industry and highlights our ability to deliver exceptional results.



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